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Moore: Digital Future Will Be Evolve Or Die

Matt Gardner
Digital Distribution, EA, Peter Moore

Moore: Digital Future Will Be Evolve Or Die

Peter Moore believes that the future of gaming will be digital, even if there are "a lot of discs" still to be sold for the time being, but that when it comes to the crunch there'll be some companies that simply don't make it through. It's safe to say that EA won't be on that particular list, according to Moore.

Speaking to Industry Gamers, Moore said that it's imperative for companies to realise that the ground they are built upon is constantly shifting and be prepared to look to the future before it's too late. he suggested that companies need to be flexible, and that those who have prepared and diversified will flourish.

"Publishers either make it through or they don't – transitions are hard because revenue slows down and costs speed up. You're getting ready to develop for new platforms, whether they be hardware platforms or software, and it's getting to be even more complex now. The companies that have prepared themselves and have diversified their offerings to chase the consumer wherever they want to play games are the companies that will succeed and thrive and flourish. Companies that continue to rely on the old model as the model changes before our eyes, unless they change their ways and invest in the future those companies eventually will die off. No two ways about it."

It's that preparation and diversification at which Moore feels EA have excelled. Realising that the future might well be digitally-oriented, but also noting that we're not quite there yet, means effectively straddling the divide with one foot firmly planted on each side, to be ready for what Moore terms "creative destruction".

"The packaged goods business, while still flourishing and strong, eventually – as we've seen in music and movies – will go to the cloud. It will go digital and we'll be delivering games from the cloud and delivering games directly to hard drives and we're still going to sell a lot of discs for the foreseeable future. But eventually, physical media will diminish as the core part of how gamers get their content. And we're ready for that, but we're also still ready to be the number one packaged goods publisher in the world, which we are. It's about this concept, which I always use in my presentations, called “creative destruction.” As soon as a business model is formed, companies start figuring out how to bring it down and then change the model to advantage themselves. And we're going through a period of creative destruction in the interactive entertainment industry right now that we haven't seen in the 30-35 year history of our industry. If you want to be a publisher that's still going to be viable for the consumer 3-4 years from now, you better be ready to deliver your content anytime, anywhere and to everyone."

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