EA's Peter Moore has asked that gamers give Origin time in comparing the service to existing digital distribution platforms, drawing parallels between Origin's rather rocky birthing and a similar scenario that befell Valve's Steam when it first released back in 2003.
"It's one of those things where I would ask give us 18 months to two years. And if we sit here two years from now, start looking at it then," he said. "I think the ability to have your own direct platform with the consumer is going to be very important in the digital world going forward."
"If you go back and dust off the transcripts of when Steam first came out, it had the same reaction,"Moore continued. "People didn't like it. You were obligated."
EA are looking to the future and clearly feel that having a direct connection to the consumer is crucial in the age of digital distribution, but more than that, Moore explained that EA saw an opportunity to capitalise on a revitalised PC market.
"We felt the PC business was having a little bit of a renaissance," he said, "and we felt great opportunity with both Star Wars and Battlefield. Mass Effect to come. That this was the time to build out a true platform."
But it's an ongoing process, something Moore doesn't shy away from, and noting that there are things still to be done, particularly when it comes to offering the consumers something value rather than a 'mandatory' system.
"We need to continue to add social layers so there is value to the consumer," Moore said, "so it doesn't feel like, in their words, 'something that is mandatory that I don't want.' And it got off to a rocky start for all the wrong reasons which were mostly inaccurate: accusations of spyware. The EULA… We were clearly focused on by some folks who said, 'We don't like this. How can we start picking things apart?'"
Moore and EA are keen to show off Origin as a platform that's open to all and more and more developers and publishers are signing up all the time. Origin's already got over 9.5 million registered users, who have spent over $100 million on in-store transactions.
"There is nothing I would love more than to have Valve's…everybody's games. We're talking to every publisher, as you can imagine. I think it's healthy for the industry to have more opportunities to go, if you will, to shop around, to find different things that you like, different content. [Kotaku]