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Namco Bandai: "Free To Play Can't Be High Quality"

Jonathan Lester
Free to play, Namco Bandai, Smack talk

Namco Bandai: "Free To Play Can't Be High Quality"

The Free To Play pricing model has been gaining serious traction in the games market over the last couple of years... but Namco Bandai won't be adopting it any time soon. Moreover, their European VP has spoken out to state that "free-to-play games can't be high quality," and are only a recent fad rather than the way forward.

I know a few World Of Tanks and Rusty Hearts fans who might have an issue with this one. Full quotes after the break.

Speaking at Cloud Gaming Europe [via Industrygamers], Namco Bandai Euro VP Olivier Comte delivered a sensational attack on the free-to-play concept. Apparently it's just a "fashion" or or fad - and only favours smaller, lower quality titles.

Free-to-play games can't be high quality.

We need to put certain value on certain work. When you're a big company… you can't take risks too quickly, you can't make a change just because there's a fashion for a couple of years; you want to be there in 20 or 30 years.

Major projects do deserve a price tag, and I'm sure we can all agree that Dark Souls would have been untenable as an F2P project. But decrying the whole concept? We'd love to get your take on this, dear reader.

Add a comment2 comments
deanthomasclarke  Jan. 19, 2012 at 10:10

As long as they dont try to sell over prices DLC too, its when companies try to sell the game, alot of very expensive DLC and then expect people to pay extra to play online that i get annoyed.

DivideByZero  Jan. 19, 2012 at 11:57


I just heard ARMA2 is free, which is cool.

As for the concept of FTP... I don't know. I would sooner pay for a game and play it without restriction than play bits for free or suffer advertising. Games that you pay full price for and have advertising in suck... except driving games etc, where you would see adds anyways.

Last edited by DivideByZero, Jan. 19, 2012 at 11:59


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