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National Broadband Speed Survey Outs Deceptive ISP Promises

Jonathan Lester
Internet, Online Gaming, UK

National Broadband Speed Survey Outs Deceptive ISP Promises

Be Broadband Triumphs, BT Named & Shamed

A survey of broadband speeds throughout the UK has led to an interesting conclusion: most of us simply aren't receiving the speeds we deserve. And more importantly, the speeds that most ISPs advertise. The study, conducted by Pando Networks, has polled over 400,000 subjects and listed the nation's service providers in order of their average speeds. We've got the full details after the break.

According to nearly half a million UK citizens, the average broadband speed in Britain is a middling 481KBps - with Brighton boasting the fastest average speed of 1,010KBps. At the other end of the scale, Stanford on Avon clocks in at a sluggish 130KBps. Their findings have been posted as an interactive map, which is well worth checking out.

What's more interesting, however, is that the main UK ISPs were ranked by the speeds they provide. Be Broadband tops the list with a 594KBps average download speed... but British Telecom has been outed as offering a pathetic average of 399KBps. Not only that, but only an estimated 70% of downloads actually complete for BT subscribers; a damning figure compared to BT Customers, it might be time to shop around.

  • Be Broadband: 594KBps
  • Virgin: 552KBps
  • Sky: 534KBps
  • Entanet: 465KBp
  • TalkTalk: 450KBps
  • BT: 399KBps

So, now you've got raw figures to back you up (or shut you up) when you claim that your laggy internet is to blame for shocking FPS fails. You can read the full report here, in case you're interested.

Add a comment9 comments
ODB_69  Aug. 9, 2011 at 20:17

Am I reading this right?

l0l105  Aug. 9, 2011 at 20:40

really don't get this article

DrTrouserPlank  Aug. 9, 2011 at 21:28

BE is obviously meant to be 940-something Kbps instead of 94Kbps.

An article rendered incomprehensible by a simple typo :P

ODB_69  Aug. 9, 2011 at 21:34

Yes but it's then specifically referred too
Obvo Jonathan's speed is poor and he's drowning his sorrows

JonLester  Aug. 9, 2011 at 22:29

Thanks, guys. In fact, it's missing a "5" - the correct download speed is 594Kbps. Apologies for the confusion.

I think I might have to go and drown my sorrows now, actually.

Last edited by JonLester, Aug. 9, 2011 at 22:31
jsamson  Aug. 10, 2011 at 03:05

Err, to be fair, ISPs don't advertise that you're going to get any guaranteed speed, they say UP TO . They don't promise anything, you don't deserve anything.

Fred100  Aug. 10, 2011 at 04:32

How exactly did they run this bs test
I get a true 17.9mbit down and 1044kbps 24/7
on a 20479 1216 sync on sky
any loss i get is due to atm and ip overheads

JonLester  Aug. 10, 2011 at 11:00

@jsamson: Absolutely, they all advertise maximum "up to" speeds. But this new survey should help people identify the speeds they can expect from their geographical location, as well as the best ISP to opt for.

duivelsjoch2007  Dec. 10, 2011 at 09:49

kilo bits per second or kilo bytes per second is a huge difference
bp/s = divide by 8 eg;1024/8
kB/s = real speed
the deception lies in the big B actually being the little b
we live on a planet of organic decepticons
i vote for the AUTOBOTS.


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