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NBA 2K14 Interview | Chris Snyder Talks Features, AI, and LeBron

Author:
Matt Gardner
Category:
Features
Tags:
2K Sports, Chris Snyder, Gamescom 2013, Interviews, NBA 2K14, Video Interview, Visual Concepts

NBA 2K14 Interview | Chris Snyder Talks Features, AI, and LeBron

After NBA 2K13 led me to fall head over heels in love with the sport of basketball last year, I was intrigued to see what 2K Sports and Visual Concepts are planning for this year's instalment. After getting hands-on with the game -- read our NBA 2K14 preview here -- I had a chat with Chris Snyder, the senior director of marketing at 2K Sports, to get his take on things.

With EA poised to return to the field after abdicating the contest over the last two years, can NBA 2K14 cut the mustard with familiar competition back in town, and will its broad focus across both current and next-gen consoles hurt it up against a return for NBA Live geared exclusively towards the power and production that the Xbox One and PS4 can provide?

Find out what Chris had to say on the matter below, and why LeBron James is so much more than just a face on a cover for this year's game...

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