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Newell: Steam Box Will Compete With Apple, Not Consoles

Author:
Jonathan Lester
Category:
News
Tags:
apple, Gabe Newell, Steam, Steam Box, Valve

Newell: Steam Box Will Compete With Apple, Not Consoles

"I Think Apple Rolls The Console Guys Really Easily"

Valve CEO Gabe Newell believes that their Steam Box living room PC will face its fiercest competition from Apple rather than the likes of Microsoft and Sony.

As reported by Polygon, Newell outlined his thoughts regarding the increasing competition for the living room gaming space during a lecture at the University Of Texas. Apparently Apple will be the most dangerous threat to the Steam Box, partly because the dedicated Linux hardware doesn't directly compete with traditional home consoles on a number of levels, but also because Apple will be storming into the lounge sooner or later... sweeping the "console guys" before them. The race is on.

"The threat right now is that Apple has gained a huge amount of market share, and has a relatively obvious pathway towards entering the living room with their platform," said Newell. "I think that there's a scenario where we see sort of a dumbing down living room platform emerging - I think Apple rolls the console guys really easily. The question is can we make enough progress in the PC space to establish ourselves there, and also figure out better ways of addressing mobile before Apple takes over the living room?"

"There are going to be a huge set of products that say, 'If you want something that's incredibly cheap, at a price point well below anything that consoles will be able to reach, you're going to take advantage of the PC that's running somewhere in your house.'"

"It's like one of those things where afterwards it will seem like it was very simple, when beforehand, everyone sort of denied that it was possible."

Though several third party PCs designed specifically for use with Steam Big Picture mode will release this year, we won't see Valve's official Steam Box until 2014. You can read Matt's take on the situation for more details and commentary.

Add a comment8 comments
Late  Jan. 31, 2013 at 12:00

Our big rival is Apple.
Apple will kill consoles when they decide they can be arsed to do so.
We're not looking to compete with consoles.



?
Ummm... Gabe... You're confusing me. You don't have the firepower to take on consoles but you can compete with the company you think will destroy consoles?

Quietus  Jan. 31, 2013 at 13:00

It reads like he's saying that straight-up consoles will not do so well when Apple's gaming platforms swoop in, so he sees Apple as the real competitors, not the consoles themselves.

Late  Jan. 31, 2013 at 13:05

You're probably right. The way I'm reading it it makes no sense at all.

BloodR0se  Jan. 31, 2013 at 14:06

The day that Apple take over the console market will be the day when I finally give up all of this gaming nonsense and start to do real grown-up things.

I said after I got rid of my last iPhone that I would never line that company's pockets again and I intend on sticking with that.

Breadster  Jan. 31, 2013 at 18:05

I certainly wouldn't be buying an Apple console. I've never bought an Apple product and I don't intend to.

parabolica  Feb. 2, 2013 at 08:28

Our big rival is Apple.
Apple will kill consoles when they decide they can be arsed to do so.
We're not looking to compete with consoles.



?
Ummm... Gabe... You're confusing me. You don't have the firepower to take on consoles but you can compete with the company you think will destroy consoles?


Nope, he's hoping he can ride the wave that Apple will create when/if they enter that market, albeit a slight branch off from the traditional game console market.
He knows full well he will be number 2 to Apple, but he hopes to be 'The' alternative to Apple in a branch off market, as opposed to someone sitting on the sidelines of the current crop.

Makes Nintendo's insistence on staying as traditional as possible, look more the wiser, despite their glaring mistakes each gen through their stubbornness.

The problem with PC based consoles, is that people can see clearly inside and compare with components in stock at their favourite E'tailer making them look out of date quickly.
A console's custom architecture has usually served it well in lastability.

Risky times.

Last edited by parabolica, Feb. 2, 2013 at 08:30
parabolica  Feb. 2, 2013 at 08:36

The day that Apple take over the console market will be the day when I finally give up all of this gaming nonsense and start to do real grown-up things.



Hmm, getting in debt, paying bills. Sitting in traffic. Ironing. Spending money on women (who nag about ironing). Are you sure you want to grow up? ;)

parabolica  Feb. 2, 2013 at 08:51


I said after I got rid of my last iPhone that I would never line that company's pockets again and I intend on sticking with that.


I certainly wouldn't be buying an Apple console. I've never bought an Apple product and I don't intend to.


I've always held back on an iphone or the equivalents. Never liked being tied to a phone in the old days and most people around me certainly seemed to become too tied to theirs or just used it as a fashion statement.
The money I saved not following the crowd, did in fact go on an Apple product in the form of the Macbook Air.
Which after trying tablets for a month, has made me far more productive by comparison and there is always someone next to me more than willing to look up maps or phone numbers of restaurants on their smart phone if pulling the Macbook out is awkward. (my basic phone is too slow, but small slim and a great MP3 player)

Any future Apple games console, if you can call it that, would certainly get a look in from me.
Not an Apple fanboy by a longshot. It's often nice to go back to Windows and a bigger laptop, but hats off to Apple, the Air really hits a sweet spot for me. OSX is a 'no worries' OS. A price I wasn't prepared to pay until compared to the, crippled (IMO) ipad and the cheaper tablets that would probably kick around collecting dust.

Last edited by parabolica, Feb. 2, 2013 at 08:55

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