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From Price Hikes To Deus Ex Delays - News Roundup 16th December 2010

Jonathan Lester
Charity, Deus Ex: Human Revolution, Games prices, Gaming news, SpecialEffect, Square Enix, UK, VAT rise

UK Games Prices To Rise Next Year?

From Price Hikes To Deus Ex Delays - News Roundup 16th December 2010

THQ's Danny Bilson recently suggested that games ought to get cheaper in order to inspire greater sales and DLC potential, but a new report from MCV suggests that the exact opposite is more likely to happen. As many of you know, VAT is set to rise next month which will put UK retailers in a very difficult position. A few suppliers will be attempting to freeze game prices, but in the majority of cases, vendors may be forced to up their prices to absorb the new tax increase being passed on from wholesalers.

This could be as much as a quid for a £40 game, but consoles are another matter entirely. They're considerably more expensive (attracting a larger price increase due to the VAT hike) and will probably incur an added cost of between £5-£10 across the board. [MCV]

Finding the best deals will be more important than ever before. Keep your eyes on HUKD and our feeds... and be sure to take advantage of the boxing day sales!

Deus Ex: Human Revolution Slips From Q1 2011

From Price Hikes To Deus Ex Delays - News Roundup 16th December 2010

Deus Ex: Human Revolution is one of our most anticipated titles for 2011, but Square have announced that it will miss its Q1 launch window in favour of a post-April release.  Godammit. [Joystiq]

Square Enix have stated that the delay will allow them to "further polish" the experience... and it's plain to see why. The publisher recently slashed its annual earning projections by a whopping 91% (blaming the hopeless Final Fantasy XIV debacle  and weak console game sales), meaning that Deus Ex HR is going to have to be absolutely incredible in order to rake back some cash. From what we've seen, it's on course to do just that.

First Accessible Games Suite Launches In UK

From Price Hikes To Deus Ex Delays - News Roundup 16th December 2010

UK-based charity SpecialEffect is committed to adapting videogame technology to allow handicapped and disabled gamers to get involved. They've been making massive strides in the fields of webcam-based eye control and other alternative input methods. After a year and a half of hard work, they've opened the first ever accessible gaming suite at the Helen and Douglas House Children’s Hospice in Oxfordshire.

SpecialEffect's Dr. Mick Donegan explained that the new suite will open up gaming in a uniquely inclusive way, taking advantage of the charity's recent technological advances.

The new gaming suite contains a wide range of access technology, from eye-gaze devices to switches, to ensure that as many of the guests are catered for as possible. SpecialEffect hope to continue to work with the hospice by including the suite in our road show project next year and continue to work with the staff and guests at the hospice to help find a way for everyone to play.

We applaud SpecialEffect's work and wish them every success in their worthy cause. Stay tuned for our interview with Dr. Donegan!

Add a comment3 comments
PlatPlat  Dec. 16, 2010 at 16:58

Prices didn't go down when VAT went down, but any excuse to raise them I guess.

MrRobin  Dec. 16, 2010 at 17:20

I remember the days when new console games were close to £60! And that was about 15 years ago, so in real terms, that's over £70 in today's money!

I think games are generally quite cheap these days considering what you're getting for your money. I'd estimate that most games provide circa 20+ hours of entertainment, that's about 10 times the amount of a film, but the price is typically only 2-3 times that of a BluRay. Most hold their value well for a good few months so there is scope for trade ins etc to save on future purchases.

Gunn  Dec. 16, 2010 at 17:26

I do think games are cheaper now but everything else seems to have gone up so it gets harder to justify spending money on games. I'm really interested to see what happens in January, as it seems mad that they would increase prices in the probably slowest retail month.


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