Login | Signup

Nintendo: $299 American Wii U Price Is "Really Strong Value"

Jonathan Lester
Nintendo, Rip-Offs, RRP, UK retail, Wii U

Nintendo: 9 American Wii U Price Is "Really Strong Value"

"The Consumers Are Going To Decide"

With the Wii U's European price point confirmed at £250/£300/£330 depending on the edition you want, Nintendo Of America boss Reggie Fils-Aime has spoken out to suggest that the American $299 RRP for the basic edition represents "really strong value" for the consumer.

Well, it does, seeing as it equates to £185 at the current exchange rate - which is 25% cheaper even after US sales tax. Along with explaining the bottom line, Reggie also warns us not to expect a price cut any time soon.

Rip-off Britain strikes again.

“The way that we approach consumer value is we want to make sure we give the consumer a lot for what they pay,” Reggie told GI.biz, “and when you look at that basic model you get the innovation in the GamePad – and all of the gaming options that presents – you get Miiverse in terms of a gaming community, you get Nintendo TVii, you get video chat…all of that is included in the base proposition. We think $299 is a really strong value, and it’s a value that’s going to be strong for a long time.”

"In the end, the consumers are going to decide. So I'll share this data with you. We've announced the price and we have a number of retailers taking pre-orders and the feedback that I'm getting from retailers is extremely strong in terms of pre-sales and consumer excitement at the store. In the end, I care about those people. I care about the consumer who's putting money down on a pre-order and whether or not we're presenting a great value to them. Based on some of the reports I'm getting, the answer is yes."

Considering that US Wii U consoles come with the free TVii service, it's hard not to feel just a little aggravated by these disparate figures Then again, most of us stopped caring about exchange rates yonks ago to avoid constantly breaking down into floods of tears - and personally, I reckon that £300 for the premium pack is actually quite competitive (it's not exactly recession-friendly, mind).

The 3DS received a slightly embarrassing though thoroughly welcome price cut within the first year of launch, but Reggie believes that this isn't on the cards for the Wii U.

"We don’t believe in pricing a product and then having to reduce the price some short time later, he explained. "When we had to do that for 3DS, it was a very painful proposition for us.”

So there. As Reggie said: "in the end, the consumers are going to decide." What have you decided?

Add a comment5 comments
Shadowmancer88  Sep. 14, 2012 at 11:38

I won't be getting one at launch maybe later, for me the pricing snafu and lack of games (most are ports Batman, Darksiders 2, Mass Effect 3, etc) in launch time. I'm waiting till a price drop on both the console and games (£50 each at launch!).

CompactDistance  Sep. 14, 2012 at 12:42

£250 - 20% VAT = £208.33, it's not that bad.

RiKx  Sep. 14, 2012 at 12:50

That's ok Reggie - you cant expect that many unit sales anytime soon either...

JonLester  Sep. 14, 2012 at 12:58

£250 - 20% VAT = £208.33, it's not that bad.

Very true, which is why I mainly laid the blame at "rip-off Britain" rather than Nintendo necessarily.

DivideByZero  Sep. 14, 2012 at 13:27

If this WAS £185, I would have probably pre ordered one just for Zombie U... as it stands though, I expect this to be an underperforming game console and an over performing dust collector, so I am in no way in at this price.

Email Address:

You don't need an account to comment. Just enter your email address. We'll keep it private.