Nintendo marketing executive Scott Moffitt has said that Nintendo and Sony's approaches to the handheld gaming market are "fundamental different", suggesting that whilst Sony look to extend the home console, living room experience on the go, Nintendo are more concerned with creating unique experiences.
"Certainly, on the handheld side, we're heading in a very different direction than PlayStation with Vita," Moffitt said. "It really comes back to, in my opinion, the core strategy. I believe their view on the market is that the handheld gaming occasion and the home gaming occasion are one in the same, that people just have the desire to keep continue playing their home console game when they leave the house.
"And our philosophy, our belief, our strategy, is that we believe it's kind of a different occasion. The moment of time you're willing to play, the amount of time you have able to play when you're away from home is different and your gaming behaviour is different."
Moreover, Moffitt feels that there should be differences between the two, and that the inconsistency and unpredictability of being out and about with a portable device ought to make for unique gaming opportunities and challenges.
"You're not going to grab the whole bag of Doritos chips and sit on the couch for three hours; you have 25 minutes until the bus comes or whatever it might be," he said. "So the nature of the game ought to be a little different and the nature of the experience ought to be a little different.
"So I do believe on that, we have fundamentally different strategies." [Gamespot]