Nintendo has weighed into the used game regulation debate again with a refreshingly simple idea.
Nintendo Of America boss Reggie Fils-Aime told Polygon that the used game market barely affects Nintendo at all. “That impacts games that are annualized and candidly also impacts games that are maybe undifferentiated much more than [it] impacts Nintendo content,” he said.
“Why is that? Because the replayability of our content is super strong. The consumer wants to keep playing Mario Kart. The consumer want to keep playing New Super Mario Bros. They want to keep playing Pikmin. So we see that the trade-in frequency on Nintendo content is much less than the industry average – much, much less.
“So for us, we have been able to step back and say that we are not taking any technological means to impact trade-in and we are confident that if we build great content, then the consumer will not want to trade in our games.”
The take-home message? If you're concerned about used games, make yours better. We love this idea in theory, but wouldn't say no to some more games from Nintendo - especially before Spring 2014.