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“Nintendo was dead to us very quickly,” claims EA insider

Author:
Jonathan Lester
Category:
News
Tags:
EA, Nintendo, Wii U

“Nintendo was dead to us very quickly,” claims EA insider

"We Don't Really Make Games For Kids" - Allegedly

Nintendo and EA's thorny relationship is a matter of public record. After swearing fealty to the Wii U back at E3 2011, the massive publisher axed their support shortly after launch, leaving the system bereft of numerous major multiplatform titles. Et tu, BrutEA?

According to a report from CVG, an anonymous EA source has shed new light on the tumultuous affair, suggesting in no uncertain terms that the publisher isn't interested in making games for children, and are "only focused on games that can be big franchises."

It's an allegation as opposed to an official statement, of course - but it sounds about right.

CVG's insider explains that EA the relationship soured once the initial sales figures started rolling in. “Nintendo was dead to us very quickly," they stated. "It became a kids IP platform and we don’t really make games for kids. That was pretty true across the other labels too."

"Even the Mass Effect title on Wii U, which was a solid effort, could never do big business, and EA like Activision is only focused on games that can be big franchises," the source continued.

Ouch.

Before you start sharpening your EA pitchfork, folks, remember that they aren't the only publisher to steer well clear of the Wii U. Bethesda have publicly lambasted the console several times, for example. From a cynical point of view, it's easy to see things from EA's perspective (something that we don't say all that often), considering dismal Wii U sales in the first six months and the fact that DICE's flagship Frostbite 3 engine won't run on the hardware without major optimisation.

That said, we can't help but wonder whether it's a self-fulfilling prophecy. Slow sales stemming from limited third party support stemming from slow sales. The alleged statement also a little hypocritical seeing as Activision actually brought Skylanders and Call Of Duty: Ghosts to the system. Just saying.

The dearth of third-party multiplatform games is currently hitting the Wii U where it hurts - right in the money - but then again there's a case to be made that most people buy Nintendo consoles to play the classic Nintendo franchises and occasional exclusives - so the third party output isn't necessarily all that important. Having something to play during the dry periods between major franchise outings couldn't exactly hurt no matter how you rationalise it, mind, and Ninty still needs to do more to ensure that at least a few of the Battlefields, FIFA 14s, DmCs, BioShock Infinites and GTAs make the jump to their hardware. At least Ubisoft are still on board - for now.

Considering that the 3DS is the best-selling console of 2013 in both Europe and the US, though, you'd expect EA to want a slice of that great big pie.

Would you be more inclined to buy a Wii U if EA brought their big annual releases to the hardware, or is the Wii better off without them? Is third party killing the console? Will we be too busy playing Mario Kart, Bayonetta 2 and SSB to care? Have your say in the comments.

Add a comment5 comments
Late  Jan. 23 at 16:31

Most kids don't have credit cards so can't pay for microtransactions - so yeah, EA wouldn't be interested.

Harryisme  Jan. 23 at 16:52

Most kids don't have credit cards so can't pay for microtransactions - so yeah, EA wouldn't be interested.


But their parents do, how many million do you think kiddies put on their parents credit cards with these microtransactions in mobile games each year? Too many parents who'd rather stop their kids from throwing a tantrum by throwing money at them than do actual parenting and tell them no.

imdurc  Jan. 23 at 17:24

Anonymous for a reason, methinks. Anyone who claims Mass Effect 3 could've done good numbers on the Wii U when, they (EA) released the Mass Effect trilogy for other consoles at a similar price, is not exactly speaking with balance.

Also, kids play all sorts of games. Call of Duty and GTA instantly come to mind. 18 rated or not! :P

Breadster  Jan. 23 at 19:17

As much as I dislike EA, this doesn't sound legit to me. Just sounds like typical fanboy speak, regardless of how true it is or how badly the Wii U is doing. It just sounds too stereotypically EA, as daft as that may sound.

Harryisme  Jan. 27 at 02:47

As much as I dislike EA, this doesn't sound legit to me. Just sounds like typical fanboy speak, regardless of how true it is or how badly the Wii U is doing. It just sounds too stereotypically EA, as daft as that may sound.


All companies have employees who are complete pricks and end up mouthing off and getting the whole company in trouble, remember Adam Orth at MS last year? infact it's a bit surprising that after the backlash MS faced with his always online comments, they didn't reverse their DRM policy then and there.

This guy could be a janitor for all we know...heck he could be working for one of the mobile phone games devision. I doubt CVG would have fabricated the story, and would have confirmed the persons identity, if they didn't and EA were to sue CVG would be in deep trouble.

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