Nintendo don't often make much of Gamescom. In the past, they've actually been fairly rubbish at noticing Europe is even here to be honest, in spite of Iwata highlighting the issue several times over the past few years.
But they turned up to this year's show with a host of playable games to demo to the public, and behind closed doors they didn't bother with flashy presentations or snooze-inducing, heavily-scripted developer walkthroughs where you watch someone else play the game, instead they just let people play and let the games speak for themselves.
Letting the games speak for themselves could well be Nintendo's motto. They've never been the best when it comes to corporate communication or getting the word out (the mind-bending originality of the Wii, and that console's aggressive Ant-and-Dec-fronted marketing aside) but their games shine when placed in the perfect environment. It's a shame in some ways that it's only after you've picked up a Wii U and played some of the exceptional titles on offer that the console's essential nature reveals itself.
Thankfully, over 300,000 people had the chance to do just that at this year's show.
Jon and I have both gone hands-on with a number of Nintendo's upcoming titles now, so we thought we'd have a little chat about some of the highlights for the Japanese company from this year's show.