Nintendo has announced that they won't be throwing a massive E3 presentation this summer, perhaps in order to avoid the triumphal next-gen cavalcades from Microsoft and Sony.
Hidden within yesterday's financial report, President Satoru Iwata suggests that they'll develop a "new presentation style." Rather than holding a "large scale presentation targeted at the entire international audience," they'll instead host some smaller events specific to each territory, focusing on in-depth sessions for distributors and hands-on experiences for us hacks. Nintendo Direct broadcasts will also play a key role in their communication going forward. [via Siliconera]
There's some logic to this. E3 has a massively fractured audience who are looking for different things; from shareholders and distributors craving financials and projections, to mainstream gamers just wanting to be told about the latest software. Last year, both Microsoft and Sony fell prey to trying to cater to everyone, leading to some largely uninformative press conferences that were eclipsed by Ubisoft's emphatic showcase. It's also likely that Nintendo worried about being overshadowed by their rivals, who will be bringing next-gen consoles to the party.
That said, perhaps Nintendo ought to be showing the world that it can stand up to the big dogs on gaming campus, and shouting about the Wii U's games lineup until they're blue in the face. We can't help but wonder whether this will be taken as an admission of failure by gamers and shareholders alike, or whether this is a missed opportunity to capitalise on the last few months before the next generation arrives.
But then again, maybe this will allow Ninty to cut through the flam and faff of E3 to focus on the all-important games, which we can relay to you without all the pointless celebrity cameos. We'll find out in June.