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Nintendo Plans To Make Wii U "The Console That Every Developer Wants To Publish On"

Author:
Jonathan Lester
Category:
News
Tags:
Nintendo, Wii U

Nintendo Plans To Make Wii U "The Console That Every Developer Wants To Publish On"

(By Selling More, Basically)

The Wii U's slim selection of truly excellent first-party offerings have done little to disguise the lack of support from major third-party publishers and developers. Not to mention a gaping black hole in terms of major multiplatform releases like BioShock Infinite and Tomb Raider. Nintendo plans to coax more big-hitters onto the platform by increasing the install base, which in plain English, means selling a whole heap more consoles between now and Christmas 2014.

“We have strong relationships with third parties and have a strong lineup of upcoming games from key partners such as Ubisoft, Disney, SEGA and Warner Bros., among others," NoA executive vice president of sales & marketing Scott Moffitt told Forbes. "We realize that we need to continue to build the installed base to demonstrate that making games for Wii U is a good investment. We’re confident that we have the games necessary—both first- and third-party—to have a strong holiday season and expand the audience for Wii U.

“We don’t see this as an either-or proposition. Nintendo is in the unique position of being both a hardware manufacturer as well as a software producer. We want Wii U to be the console that every developer wants to publish on. A key way to make that happen is to grow the installed base of Wii U owners, and we know that current Wii U owners are very happy with their purchases.

“Our great lineup in the second half of the year will create more buyers, and beyond that third-party support is important to attract as diverse an audience as possible. (Second-half 2013 is) just the start of a steady flow of great games coming to Wii U, with lots more to come in 2014.”

It's very tempting to quip something like, "well, good luck with that." So very tempting. Nintendo are definitely hoping to get more gamers onto the platform with some heavy-hitting titles next year, such as Mario Kart 8 and Super Smash Bros, but competing for developers against next-gen consoles with their impressive specifications and convenient PC-like architecture will require serious groundwork. That, perhaps, should have been laid years ago rather than a year into the Wii U's life cycle.

Mind you, many of us just buy Nintendo consoles so we can play their classic franchises, while looking elsewhere for multiplats. Can the Wii U find a similar niche after a strong Christmas performance? Maybe. Well, good luck with... you know. Knowing Nintendo, they'll probably muddle through somehow and give us a few great games while they're at it.

Add a comment5 comments
Late  Oct. 8, 2013 at 18:02

We'll get more developers to make games by selling more consoles, and we'll sell more consoles by bringing out more great games.


Nintendo Plans To Make Wii U "The Console That Every Developer Wants To Publish On"?

Nintendo Hopes To Make Wii U "The Console That Every Developer Wants To Publish On" But Has No Real Plan.

The U will do okay when it become peoples' second machines - when it's cheap enough and gets a reasonable amount of exclusives. People will buy it, use it for a couple of weeks then forget about it, just like they did with it's predecessor.

kristianity77  Oct. 8, 2013 at 18:24

The problem with the WiiU apart from its amazing lack of games is that it just doesn't know who its aimed at.

Want to play all the latest releases - Get either the PS3 or the 360.

Want to play games that are considered next gen - Wait for the PS4 or the Xbox One or buy a PC.

Want to play touch screen games - Get a tablet or use your phone.

The thing is, the people who grew up with Nintendo, and love Nintendo for all things Zelda, Mario etc, are now older. So the die hard nintendo fans are all late 20 or early 30 somethings these days. And the people who bought the original Wii for casual gaming with the bowling etc, now have a multitude of other devices to play casually on (and a hell of lot cheaper software as well)

I'll eat my hat if Nintendo comes out of this looking rosey. They've had a years head start on the upcoming generation and done next to nothing with it. How they think they will do better when the new machines role out is beyond me.

Last edited by kristianity77, Oct. 8, 2013 at 18:26
imdurc  Oct. 9, 2013 at 04:11

"People will buy it, use it for a couple of weeks then forget about it, just like they did with it's predecessor."

Spoken like someone who hasn't experienced what the console has to offer. It's akin to when I mentioned that I owned a Wii U and this guy said, "isn't that the console that's crap?"

Nintendo will come out of this rosey. A lot of doom and gloom from the media, surrounded the 3DS for a long time. Of course, it's now a very successful machine. And with what I've experienced of the Wii U so far, it has rarely disappointed me.

Don't just jump on the hate wagon guys. Spend some time with the console and you may actually have fun.

gmdlogan  Oct. 9, 2013 at 08:30

I loved my Wii. It was such a relief.

Late  Oct. 9, 2013 at 12:21

"People will buy it, use it for a couple of weeks then forget about it, just like they did with it's predecessor."

Spoken like someone who hasn't experienced what the console has to offer. It's akin to when I mentioned that I owned a Wii U and this guy said, "isn't that the console that's crap?"


Absolutely agree. I've not experienced the Wii U at all, so all I've got to go on are related experiences (most recently Wii, but I've had a number of earlier machines), friends/family experiences (none), tv adverts (largely non-existent, and wholly uninspiring), shop demo models (saw one once in passing), and reviews etc (generally "if you don't experience it you won't get it" and "needs some decent games").

There's nothing to make me want to take a punt on it at present. That might change if they had a decent number of exclusives, or if I had a play on one - but I don't know anyone IRL who has one and they don't have them in game shops. Not sure if that's the case nationally, it's certainly the case around here. As mentioned above, I've only ever seen one once. Wanted to have a quick play on it - and easily could have, as nobody else was going near it, tbh - but I was in a rush.

If the machine has to be played on to be appreciated it's ridiculous that Nintendo aren't putting it out there. If it's good it's worth taking a hit by putting playable promotional consoles into shops, shopping centres, etc. as they'll reap the rewards when people want one for themselves. But Nintendo don't seem interested in marketing their console - which is a shame for them and for us.

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