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Nintendo Pleads To Wii Owners: 'Wii U Is Not Just An Upgrade'

Author:
Jonathan Lester
Category:
News
Tags:
Nintendo, Wii U
Discuss:
Wii U

Nintendo Pleads To Wii Owners: 'Wii U Is Not Just An Upgrade'

Nintendo have been messaging existing Wii owners on the WiiConnect24 channel in order to tell them that the Wii U is not just an incremental and optional upgrade. A little on the desperate side, perhaps, but every little helps.

“Did you know that you can play nearly all of your existing Wii games on Wii U?" asks the new message, as reported by IGN. "Your Wii controllers and many Wii accessories can also be used with a new Wii U console — along with any downloaded games, save data, and other info stored in your existing Wii console."

“Wii U is the all-new home console from Nintendo. It’s not just an upgrade — it’s an entirely new system that will change the way you and your family experience games and entertainment. The second screen on the included Wii U GamePad controller enables never-before-seen ways to play games and enjoy TV. And for the first time ever, you can see Mario and your favorite Nintendo franchises in glorious HD.”

ASDA slashed the Wii U's asking price by another £50 today in order to combat sluggish sales, which Nintendo blames on a lack of first party exclusives and terrible, unhelpful and invisible advertising. Though I personally feel that this WiiConnect24 message actively makes the Wii U sound even more like an upgrade, just a fraction of the existing Wii install base buying the new console would help Nintendo's outlook tremendously.

Add a comment6 comments
Tsung  May. 2, 2013 at 12:09

The original Wii was release in 2006 at an affordable price point of £180. It had an original gimmicky controller that appeared to work and games that appealed to parents and children alike. I suspect a lot of parents bought it as a gift for their children at Christmas making the price (per child) even cheaper.

The Wii-U releases in 2012 at a price of what? £250? £300? with some fancy controller and nearly no advertising. Nintendo are wondering why it isn't selling, I'm wondering what planet are they on?

The world is a different place now; I don't know many people with plenty of surplus money each month. If the Wii-U was priced at a more reasonable £100 - £150 (tops) they might just start getting people to upgrade. Maybe Nintendo needs to start selling it cheaply without the fancy controller. Allow customers to buy that at a later stage if they require it. The problem for parents is this; if you buy 1 child the Wii-U what do you get your other children?

Alas too late now the damage is done, Wii-U is too expensive, games are too expensive. I dunno if Wii-U games work without the controller, if not, there seems little that can save this console from mediocrity.

ChrisHyde  May. 2, 2013 at 12:12

Sad as it sounds, this a very needed thing. Sure it might seem strange and desperate to the regulars here - but thats because they are clued up about the Wii U. They regularly read news about it.

The majority of Nintendo's potential market however (those that own a Wii) don't do this. And so when you couple this was a virtually non-existant marketing campaign, it's no surprise to see why no one knows what a Wii U is.

Anecdotally, when I first introduced my Wii U to my mates, the first thing they asked was if it was a new accessory, so Nintendo does have a point.

Sad times indeed, especially given the fact that the console does actually have a few decent games on it. Nintendo really need to blow people out of the water with game announcements at E3 though if they have a hope of changing perceptions of their new console.

Late  May. 2, 2013 at 12:34

Seems a decent idea. If you use the Wii then you're probably the exact people Nintendo need to be targeting with their advertising.

A text-only "email", though?
Seems so primitive after being bombarded with video ads on the xbox dashboard for the last few years.
Wouldn't it have made more sense to have the next system update automatically add a new channel dedicated to promoting the U, or something like that?

Arus  May. 2, 2013 at 12:36

The issue is, all Wii customers have realized that they bought a console based on a gimmick.
The majority of those people won't make the same mistake.
They may see their sales rise when an exclusive Zelda/F-Zero/Pokemon game is released....
Nintendo need to ignore the gimmicks, and actually make a good, powerful and up to date console.
The Gamecube was their last great console, which does not put the Wii down, as the Wii was basically a refined Gamecube.
See a pattern emerging........?

stevenjameshyde  May. 2, 2013 at 13:51

Surely another issue is that the vast majority of casual Wii users won't have connected it to any kind of network?

socialjeebus  May. 2, 2013 at 14:03

The issue is, all Wii customers have realized that they bought a console based on a gimmick.
The majority of those people won't make the same mistake.
They may see their sales rise when an exclusive Zelda/F-Zero/Pokemon game is released....
Nintendo need to ignore the gimmicks, and actually make a good, powerful and up to date console.
The Gamecube was their last great console, which does not put the Wii down, as the Wii was basically a refined Gamecube.
See a pattern emerging........?


I agree to a point but I actually think it's more deep-rooted than that.

The deliberately targeted the casual gaming market. People who were not really gmaers. Sure there were the standard Ninty titles to keep the Nintendo hardcore happy but a lot of gamers were just as happy to pick up PS3 / Xbox 360 (and perhaps a Wii on the side given its pricepoint).

The problem is that for the causal gamers, firstly their interested was always going to be short-lived and plus since the release of the original Wii, the causual gaming market has shifted almost entirely to mobile devices / SNS.

These people are happy enough with Wii graphics (not too dissimilar from current Facebook / mobile games) and like others have said aren't going to break the bank to spend 250 quid on a console and 60 quid a game when they're quite happy to bring out the old Wii when they have friends / family round and Facebook / Mobile for the regular gaming.

A lot of the Wii customers have moved on from console gaming.

Another problem was not just the lack of third-party support but the nature of it (who wants to play 60 quid rehashes of games released 2 or 3 years ago - games that can be picked up for 10 quid or so on the PS3 / 360).

The Nintendo Wii U+ launch (especially the timing - between generations, heck even the controller gimmick is reminiscent of the VMU) brings back memories of the Dreamcast which was effectively killed by lack of third party support (granted it was never even backed by EA).

When the PS4 / Durango get released I fear it will become the forgotten man of home consoling.

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