Satoru Iwata is a brave man. In an interview with Nikkei, he acknowledged that releasing games for smartphones would probably put Nintendo comfortably in the black in the short-term, but that if the company did that, then 'Nintendo would cease to be Nintendo', completely ruling out any consideration of such a move.
'This is absolutely not under consideration,' said Nintendo's head. 'If we did this, Nintendo would cease to be Nintendo. Having a hardware development team in-house is a major strength. It's the duty of management to make use of those strengths. It's probably the correct decision in the sense that the moment we started to release games on smartphones we'd make profits. However, I believe my responsibility is not to short term profits, but to Nintendo's mid and long term competitive strength.'
The price drop 'hurdle', as Iwata sees it, has been solved by the price drop, which the big man also said would be the first and last of its kind. With Nintendo gearing up for a big release schedule from November onwards for the 3DS (dear god we need it!), it would appear that they're staying strong in the face of adversity.
But is this just sheer stubbornness, or does Iwata have a point? Get involved below! [andriasang]