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Nintendo: Wii U Will Attract A "Different Consumer"

Jonathan Lester
Nintendo, Wii, Wii U

Nintendo: Wii U Will Attract A "Different Consumer"

What is the Wii U beyond its tablet controller? Have Nintendo finalised its hardware archiecture yet? Do Ninty have what it takes to re-enter the fierce top tier console race?

So many questions... and now we've got another one, since it's difficult to know who the new console will actually be for. NoA boss Reggie Fils-Aime has stated that they plan to appeal to a "different audience" with the Wii U - and that the cut price Wii will remain on sale as a budget casual alternative. The pricing will also be "very different," which is slightly worrying. Full details below.

In an interview with TIME Magazine, Fils-Aime stated that the Wii U will be gunning for a very different target audience and price bracket.

The consumer buying Wii hardware today is going to be a different consumer than the one who will be buying Wii U in the future.

This is the first holiday that the Wii is available at $149.99 or below, so its an expanded demographic we’re reaching. These are consumers who have heard about Wii for the past couple years, but at $199 or $249 it was economically out of their reach. We haven’t announced pricing for Wii U, but you can definitely expect that pricing is going to be different and that the games are going to be different.

Both consoles will coexist for a time, providing two different options depending on your budget. Here's hoping that they manage to secure a more regular games lineup compared to this year's somewhat spartan schedule (Xenoblade and Zelda are not enough for 12 months!). The plan, naturally, is that Wii owners will subsequently buy the new backwards-compatible console at some point.

We do believe that Wii and Wii U will coexist for some time. As we drive the install base of Wii, we’re really setting people up to take their gaming library and be able to transfer it over to Wii U.

Thanks for that, Reggie. You've just reminded us that we still don't know the Wii U's specifications, price or target audience. Nintendo seriously needs to deliver at E3 2012.

Add a comment 1 comment
Late  Dec. 1, 2011 at 16:43

The consumer buying Wii hardware today is going to be a different consumer than the one who will be buying Wii U in the future.

I worry for the U. I think it was announced way too early, the hype's died down very quickly, and there'll be very few people actually buying it.

The strangely monikered guy you're quoting is quite right when he says the people buying the wii today aren't the same people who'll be buying the U tomorrow. If you've waited this long to get a wii you're hardly going to fork out for a launch machine in about a year's time.
People buying wii today are the people who'll be buying the U in 7 years time.

Those people who bought the wii several years ago and are still playing it will probably account for the majority of the U's sales in it's first year. Unfortunately I think most wii's are now wearing a thick coating of dust.
Can't see many ps3/x360 owners on a budget in these hard times opting to switch to a gimmicky system released by a company that's lost it way in recent years when they know the successor to their current machine is probably only a year away...


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