Nintendo has ruled out a 2013 price cut for the Wii U despite recently having to slash sales projections.
"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear," Ninty president Satoru Iwata told investors.
"We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U."
Nintendo are clearly convinced that an exciting games lineup will help to add value to the Wii U, though competent and visible advertising probably couldn't hurt. As would, erm, making it cost a bit less.
You can read up on Nintendo's quarterly financial report here, which details how annual Wii U sales projections have been lowered from 5.5 million to 4 million units.