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Nintendo Says No To Wii U Price Cut

Jonathan Lester
Nintendo, Price cut, Wii U

Nintendo Says No To Wii U Price Cut

Nintendo has ruled out a 2013 price cut for the Wii U despite recently having to slash sales projections.

"With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing cost, so we are not planning to perform a markdown. I would like to make this point absolutely clear," Ninty president Satoru Iwata told investors.

"We are putting our lessons from Nintendo 3DS to good use, as I have already publicly stated. However, given that it has now become clear that we have not yet fully communicated the value of our product, we will try to do so before the software lineup is enhanced and at the same time work to enrich the software lineup which could make consumers understand the appeal of Wii U."

Nintendo are clearly convinced that an exciting games lineup will help to add value to the Wii U, though competent and visible advertising probably couldn't hurt. As would, erm, making it cost a bit less.

You can read up on Nintendo's quarterly financial report here, which details how annual Wii U sales projections have been lowered from 5.5 million to 4 million units.

Add a comment3 comments
Late  Jan. 31, 2013 at 12:07

Yeah, leave the price cut until 2014 - that makes sense. :{

They're definitely going to steal a lot of custom from Sony and Microsoft next Christmas. All those people who've looked at the U underperform for a year and have said "no thanks, it looks no better than my current console - I'll wait a few months for a next gen console instead" are going to change their minds come December. "I waited a year and paid £280 for a U, instead of buying one for £280 last year or paying £350 for a nextbox this year" they'll be exclaiming. As they're carted off to the nut house.

Sony and Microsoft will be **** bricks at the prospect.
Little do they realise they could box those shitbricks and sell them. Nintendo have been doing so for the last decade.

phil16  Jan. 31, 2013 at 12:11

Well there goes any chance of me buying a wii u any time soon then. Shame - would love to play lego city...

DivideByZero  Jan. 31, 2013 at 19:55

Exactly... if it was cheap I may get one, just for the hell of it... but it's not and so I wont.

While I get Nintendo wont want to make their console look desparate and pi** off their faithful fans who have already bought in... if they don't drop the price this year (or someone in the Nintendo board doesn't pull a very special rabbit out of their ****) then I can't see the Wii U surviving.

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