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Oculus Rift CEO Wants To Drive Down Costs: "We'd Love It To be Free One Day"

Jonathan Lester
Oculus Rift, Virtual Reality, VR headsets

Oculus Rift CEO Wants To Drive Down Costs: "We'd Love It To be Free One Day"

Oculus Rift CEO Brendan Iribe sees his headset as a platform rather than a peripheral, and would ultimately like to work with other platform holders to drive down and subsidise the cost to consumers.

“We’d love it to be free one day, so how do we get it as close to free as possible?," Iribe told EDGE Online. "Obviously it won’t be that in the beginning. You can imagine if Microsoft and Sony can go out and subsidise consoles because there’s enough money to be made on software and other areas, then there’s the potential that this, in partnership, could get subsidised.

“Let’s say there was some game you played in VR that everybody loved and everybody played and we made $100 a month – or even $10 a month – at some point the hardware’s cheap enough and we’re making enough that we could be giving away the headset.” [via VG247]

Oculus Rift dev kits cost around $300. Are you excited about the VR headset, or do you feel that virtual reality is still a long way off from becoming a standard part of our gaming lives?

Add a comment3 comments
Danives  Jul. 16, 2013 at 10:08

I'll be excited when they announce a retail release date...we are still probably going to be waiting a year for it sadly :(

Late  Jul. 16, 2013 at 10:30

Is this guy fishing for MS or Sony to make him an offer? That's the impression I'm getting from his recent statements/interviews.

JonLester  Jul. 16, 2013 at 10:33

@Danvies: We've got our eyes peeled.

@Late: Probably. ;)

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