Having hugely recognisable franchises in the form of Resident Evil and Street Fighter can be fantastic. However, as Capcom have learnt throughout their history, with such ubiquity comes a whole heap of fan expectation and development constraints - something that Yoshinori Ono is keen to avoid for Capcom's freshly revealed first title for next-gen platforms.
Speaking to MCV, Ono explained that the reason Capcom emerged onto the stage at the PS4 presentation with a new IP - in the form of the dragon-slaying, dungeon-crawling RPG currently known as Deep Down - rather than showcasing a title under a recognisable brand, is that doing so will provide a freedom to explore the new platform in a manner that might perhaps be impossible with an existing franchise.
"We wanted to be free to utilise the PS4's hardware capabilities and unique services without the constraints of working within an existing IP," he said.
Not that existing franchises are being forgotten.
"Of course, the development experience we gain will put us in an even better position to bring our existing series to the console in a way that takes full advantage of its hardware and services," he added.
Ono also revealed that he's happy with the PS4's developer-centric focus, though he noted that he was "nervous" to show off an unfinished game and engine neither of which have a confirmed name as yet.
“[The developer focus] makes it easy to make games, and the online services are easy to integrate, he said.
“The real-time capabilities of the hardware allowed us to produce the Deep Down demonstration you saw at the conference in a relatively short amount of time.”
We noted at the time that Deep Down appears to resemble Dragon's Dogma in a number of ways. Whether that proves true, and it eventually falls under that umbrella will remain to be seen. Named or not, though, it's good to see Capcom moving beyond their safety zone and branching out.