EA are currently running a 70% off sale on Origin, which includes a number of big games. Some of which they've already given away for free, mind, but we gave you fair warning at the time!
Highlights include Mirror's Edge for £1.49, Mass Effect 3 for £2.99, Dead Space 3 for £2.99 and more besides. It feels odd to lump 'EA' and 'Player Appreciation' into the same sentence, though - what's your angle? Oh, getting us to use Origin. That's fine, actually. Thanks to jaystan @ HUKD!