Login | Signup

OUYA: 27% Of Buyers Have Spent Money On Games

Jonathan Lester
Free to play, Ouya

OUYA: 27% Of Buyers Have Spent Money On Games

Every OUYA game is free to play in some capacity, and it's clearly resonating with the user base - just over a quarter of whom have actually spent money to buy or unlock a game on the marketplace.

CEO Julie Uhrman revealed the statistic to The Verge. "I think there are a lot of social and mobile app developers that would kill for an 8% attach rate on a platform that’s 30 days old,” she argued. “These numbers will grow as more gamers pick up consoles, and as we attract more developers, and I believe that by the end of the year, we’ll see a few developers telling us they’ve made more than a million dollars on Ouya.”

“To say developers can’t make money on Ouya – I take offense to that. I’m sure the creators of TowerFall and Hidden in Plain Sight would take offense to that,” Uhrman added, glossing over the fact that Hidden In Plain Sight has been available for months on other platforms and TowerFall aims to release on PC in the near future. “The console has only been out for a month, and developers have only had access to the hardware for about 6 months. We really like what we see so far, and so do developers and gamers..

Before you start doomslinging, it's worth noting that 27% is actually a massive figure when compared to free to play games. Most F2P titles rely on a very small proportion of players paying a lot of money (known in the trade as "whales"), making this percentage rather promising.

But whether it's enough to support a console is another matter. As we stated in our exhaustive OUYA review, Uhrman's silver cube desperately needs to secure more exclusive software as quickly as possible in order to compete.

Add a comment6 comments
theslickmeister  Jul. 26, 2013 at 13:06

I bought Kainy, does that count?

JonLester  Jul. 26, 2013 at 13:15

Sure does! Bought Kainy myself, it's fun though I've found performance and keyboard typing to be quite intermittent when streaming my PC desktop to OUYA.

DivideByZero  Jul. 26, 2013 at 13:20

Does that include full game purchases?

JonLester  Jul. 26, 2013 at 13:23

@DivideByZero: Yes.

Late  Jul. 26, 2013 at 14:05

These numbers will grow as more gamers pick up consoles, and as we attract more developers...

Yeah, good luck with that.

I was a big fan of the OUYA before it came out, singing it's praises online and in RL. I never backed it, but always said I'd get one straight away upon launch.

Then the "meh" reviews came in. Mainly along the lines of "it's got promise, it's a good idea, but the controller's poor, and there aren't enough games and apps".

A week ago I found myself with a load of credit for Game - the only place in the UK selling the console. And I opted not to buy it. I think that speaks volumes. If someone who was very keen on it has seen it falter at launch and has lost confidence to the degree he'd rather leave store credit on a gift card for 4 months during a recession than use some of it now on your product then your product probably isn't doing as well as you'd like it to.

If you can't sell it to me, who exactly are you planning on selling it to in the future? The console might only be a month old, but I suspect it's hardware sales are going to taper off very soon.

Hate to be the doomsayer, and I fervently hope I'm wrong and the OUYA does well.

DivideByZero  Jul. 26, 2013 at 14:41


That is a console that has 73% of players not buying ANYTHING for it.

Compare that with anything, even the Wii-U or Vita and I am pretty sure that is very low, right?

Also, the number of Ouya's being ditched on Ebay is pretty high.

I do hope it does well, but I have my doubts.


Leave a Trackback from your own site

Email Address:

You don't need an account to comment. Just enter your email address. We'll keep it private.