Every OUYA game is free to play in some capacity, and it's clearly resonating with the user base - just over a quarter of whom have actually spent money to buy or unlock a game on the marketplace.
CEO Julie Uhrman revealed the statistic to The Verge. "I think there are a lot of social and mobile app developers that would kill for an 8% attach rate on a platform that’s 30 days old,” she argued. “These numbers will grow as more gamers pick up consoles, and as we attract more developers, and I believe that by the end of the year, we’ll see a few developers telling us they’ve made more than a million dollars on Ouya.”
“To say developers can’t make money on Ouya – I take offense to that. I’m sure the creators of TowerFall and Hidden in Plain Sight would take offense to that,” Uhrman added, glossing over the fact that Hidden In Plain Sight has been available for months on other platforms and TowerFall aims to release on PC in the near future. “The console has only been out for a month, and developers have only had access to the hardware for about 6 months. We really like what we see so far, and so do developers and gamers..
Before you start doomslinging, it's worth noting that 27% is actually a massive figure when compared to free to play games. Most F2P titles rely on a very small proportion of players paying a lot of money (known in the trade as "whales"), making this percentage rather promising.
But whether it's enough to support a console is another matter. As we stated in our exhaustive OUYA review, Uhrman's silver cube desperately needs to secure more exclusive software as quickly as possible in order to compete.