Yesterday, Julie Uhrman, Yves Behar, Muffi Ghadiali and Ed Fries launched a Kickstarter campaign: asking for $950,000 to develop and manufacture their new Android console that's "built to be hacked" and used as its own dev kit.
Barely a day later, and they've managed to raise $2,000,000.
"Do you realize what you've done? You proved consoles aren't dead. You shocked the world. And us!" Julia Uhrman wrote in the first backer email update. "We are blown away by your support. With your help, we just raised $2 million. And it’s only the first day."
Apparently this bonus capital, and any extra they raise over the next month, can be used to raise the scope of their ambitions.
"Now we want to blow you away. The biggest thing for us right now: we are working on our stretch goals, what we can do if we raise more money. It might take us a few days to figure that out, and we want your help. Tell us what you would like the stretch goals to be at [email protected]"
You can also vote for the games you'd like to see launch on Ouya here.
The Ouya promises to offer a $99 set-top box (specs here) that delivers free games and trials through its "hackable," "rootable" Android OS, allowing both mobile and homebrew developers to get involved. Hardware hackers can even create their own peripherals. It's a tremendously exciting idea, and one that we'll be following with considerable interest.