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OUYA: "We Made A Lot Of Mistakes"...

Jonathan Lester
Julie Uhrman, Ouya

OUYA: "We Made A Lot Of Mistakes"...

...And "We're Gonna Continue To Make Them"

OUYA boss Julie Uhrman has 'fessed up to making "a ton of mistakes" during the Kickstarted console's launch and the months thereafter, but is convinced that the "young" and "scrappy" company will make good on the silver cube's potential by sticking to their guns.

Uhrman delivered a presentation at the recent XOXO festival in Portland, attended by Polygon, wherein she bullishly argued that making a few errors is just a part of the learning process. “We have done a lot of things wrong. We’ve made a lot of mistakes,” she said.

“And I think one thing that’s really unique about us is that we’re gonna continue to make them. We’re young, we’re scrappy, we’re moving fast. We’re building this product in the open with you. We got our start with you. We get better every day because we listen to you. Some things are going to resonate and some things aren’t going to resonate.”

Some of these mistakes included nasty early controllers with numerous design flaws (not to mention a fairly mediocre retail edition), inconsistent shipping to backers, poor communication and the infamous 'vomit' commercial. The controversial Free The Games Fund initiative was also touched upon, with Uhrman admitting that they didn't factor in "all the different ways people could take advantage of that program."

As a day-one backer, I desperately want the OUYA to flourish, but good faith can only get you so far. As I detailed both in our massive hardware review and follow-up opinion piece, Uhrman and co. need to buck their ideas up and do so soon, especially on the software and publicity side of things.

Time will tell, but it's in increasingly short supply. We'll continue to cover the cubic console as best we can.

Add a comment2 comments
Late  Oct. 23, 2013 at 15:36

It's nice to see the machine is finally dropping below £99.99, but it's still over £90 - so too expensive imho.

Jan 2013 I would've gladly paid £100 for it (with xbmc out of the box).
July 2013 it goes on general sale for £100 (without official xbmc). I'd maybe pay £70 for it at that point.
Oct 2013 it drops in price fractionally (it was £93 on Amazon a few days ago. It's currently £98). I could maybe go £50 for it.

It's processor was borderline old when it came out. Three or four months down the line it's definitely looking out of date.
And with no official google-play, and a slightly shoddy controller it's just not worth the asking price.

TungstenShark  Oct. 23, 2013 at 18:09

At this point I think the Ouya is dead, it just doesn't know it yet.

As Late pointed out it was too expensive when it launched and converting the dollar price to pounds was just a rip off. It's something that Microsoft or Sony can pull off because there's a demand for their product, but for a console that no one had seen it was stupid.

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