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Sony's PS Now UK Rental Prices are taking us for chumps

Brendan Griffiths
Gaikai, PlayStation Now, PS3 games, Sony, Streaming games

Sony's PS Now UK Rental Prices are taking us for chumps

UK Beta users of game streaming service, PS Now, have reported that the new prices that have been added to the service and they're pretty outrageous. How Sony expects to succeed with such high prices for rentals is beyond anyone's imagining, especially seeing as many titles can be bought outright physically for similar prices. There's a lot of work to be done, if PS Now wants to survive beyond launch.

As things stand, there is no monthly subscription option like there is in the US. Instead, expect to pay a flabbergasting £4.99 (two days) or £9.99 (30 days) for PS3 titles or £2.99/£7.99 for PSN titles for the same times. Before Blockbuster went bust you'd pay less than a fiver for a brand new rental for up to five nights. Sony is charging a fiver for last-gen games for two days. No dice.

Game prices are kind of our jam here at Dealspwn and you'd be getting better value by just buying most titles on the service, in many cases it would actually be cheaper. Sony told Eurogamer that they are going to use feedback to help shape the pricing. But how does that make it ok to charge these prices now? For a beta service too! All I'm hearing there is "we'll see how much we can get away with."

Sony's PS Now UK Rental Prices are taking us for chumps

We're big believers of the potential of the service, but this is a serious stumbling block. Yes, Sony, you spent many millions on Gaikai, but you're not going to make money on your investment any time soon if you take gamers for chumps who have no idea about how much games are worth in this day and age.

Sony isn't alone in delusional pricing for individual titles by any means. Have you seen some of the rental prices for TV/film on Amazon's Instant Video service? Sony really need to nail the monthly sub prices, then they can charge whatever they want for individual titles as long as gamers can reap the rewards of a flat monthly fee. The US monthly price of $19.99 (about £13) or $44.99 (£29) for three months offer significantly better value, but as time goes by, we're really going to see PS4 titles (full-sized and PSN) make their way to the service. Naturally, current-gen titles may be too much of an ask for the service's capabilities at this stage, not to mention the varying broadband speeds around UK homes.

If Sony don't providing some attractive pricing options soon though, the whole thing could be dead in the water and largely ignored by the time it rolls out officially. We really want it to succeed though. Anything that extends the life of a console's back catalogue is essential to preserve gaming's legacy as the frequent console generation changes and lack of backwards compatibility are going to make it difficult to enjoy older games in the years to come.

Have your say folks? What sort of price would be reasonable for the service or what else do you need to see before being convinced of the value or potential?

Add a comment3 comments
phil16  Jun. 11, 2015 at 13:41

£10 to rent a PS3 game for 30 days. They have got to be kidding right? I picked up a PS3 last year and haven't spent more than £10 on a single physical game yet. Looks like a big fail to me without the monthly flat fee.

roberttaylor8273  Jun. 11, 2015 at 14:08

If Sony continue with their current behaviour I can't see there lead over Microsoft lasting, greed and stupidity has once gain set in at Sony because of how good the ps4 has done, now they think they can get away with what they want. If things continue with Microsoft getting better exclusives Etc I will be getting rid of my ps4 for an Xbox one. He really think Sony would of learned something from all the problems Microsoft had with the one

Last edited by roberttaylor8273, Jun. 11, 2015 at 14:10
Fiercehammer  Jun. 11, 2015 at 15:00

Agreed on the price structure being the major stumbling block. If their target audience is PS4 owners, the majority of those customers will be familiar with trade-in prices for last gen games and realise they are being ridiculously over-charged.
I think that a flat (sensibly priced) monthly fee would be a very basic decision to make. Even smarter would be offering it for a reduced fee to PS Plus customers - for those who migrated from PS3 with nostalgia for older games, and those who migrated from XBox 360 (and brand new PS4 owners) who never played PS3 exclusives.
The market is already there, Sony just need to make it an attractive prospect.

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