Creative Freedom Unaffected By EA Buyout
When we announced that PopCap had been acquired by EA for over $75 million, many gamers were worried that the colossal publisher would impose major restrictions on the beloved mobile games company, and that they'd lose their creative indie image under new corporate management.
However, PopCap has spoken out to state that they'll never change the way they operate, and that EA gives them a great degree of freedom while taking care of the finicky logistical side of game publishing. However, there was a "bit of concern at the very beginning." We've got the full details below.
In a soon-to-be-published interview with Mobot.net, PopCap PR manager Meriem Djazouli stated that "nothing has changed" since July, and that "everybody keeps doing their own thing."
For the moment, nothing has changed. To be honest, there was a bit of concern at the very beginning, which people can understand. We saw fans being concerned as well. But EA knows that if you buy a company that's very successful, you'd better not change certain things, especially our creativity and the way we make our games.
Basically, EA brings a lot to us that isn't to do with creating games - anything that's marketing, PR, localisation and organisation. EA is a big machine that can really help us. For the moment, everybody keeps doing their own thing.
The full interview will be going live over the weekend, and we'll keep you posted. Or I suppose I could tell you now, since I wrote it, but that would rather spoil the surprise.