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Price: Industry Doom And Gloom "Rings Hollow"

Matt Gardner
Facebook games, Insomniac Games, Outernauts, Shiny Happy People, Ted Price

Price: Industry Doom And Gloom "Rings Hollow"

Insomniac's Ted Price has rebuffed suggestions that the games industry is in decline - a position perhaps reinforced by worrying sales data over the last few months - suggesting that the quality of the industry's recent output has made him rather optimistic for the autumn and holiday seasons.

"Based on the quality of the games I've seen, the doom-and-gloom we've heard from various folks over the last few months about the console industry seems to ring hollow," Price said, talking with GI.biz. "It makes me very optimistic about the fall and the holiday in terms of great titles."

Price, having just released Outernauts on Facebook, says that the industry is witnessing an advent for flexible business practices. "I think everyone is experimenting," he said.

"I think what we're seeing is more flexibility and a willingness to break down conventional thinking when it comes to distribution and monetization across the board. Whether it is across the board on Facebook games or console games, everyone who will succeed will probably be very flexible in their approach.

"For us at Insomniac, if you had asked me 5-7 years ago about being in the social gaming space, I would have said 'what social gaming space?' Things have really moved fast and we as a small company have the great opportunity to move with it and react very quickly and do things like bring big games with console sensibilities to a new audience."

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