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"The Problem Isn't Sexism" - EA's Toledano on Women In The Industry

Author:
Matt Gardner
Category:
News
Tags:
EA, Gabrielle Toledano, Industry, Women in games

"The Problem Isn't Sexism" - EA's Toledano on Women In The Industry

EA’s executive vice president and chief talent officer, Gabrielle Toledano, has suggested that blaming sexism for keeping "women out of game studios" is "misguided" and "a co-out". According  to Toledano, the solution starts with women themselves, rather than settling on the "easy" option of blaming men "for not creating an attractive work environment".

“Many have accepted as an article of faith that sexism keeps women out of game studios," said Toledano in her opinion piece for Forbes. "As an insider, I find this argument is misguided. It’s easy to blame men for not creating an attractive work environment – but I think that’s a cop-out.

“If we want more women to work in games, we have to recognize that the problem isn’t sexism.”

Although she doesn't simply write off sexism as a factor, Toledano suggests that it's no worse in the games industry than in any other predominantly patriarchal industry, and that more needs to be done between the existing industry and educational partners to attracted female students early on.

“The issue isn’t just in video games. And it’s not what’s holding us back,” she said. “Rather than blame the majority just because they are the majority, I believe the solution starts with us – women.

“If women don’t join this industry because they believe sexism will limit them, they’re missing out. The sky is the limit when it comes to career opportunities for women (and men) in games. If we want the tide to turn and the ratio of men to women to really change then we need to start making women realize that fact."

Acknowledging sexism as "an unfortunate reality of our times," Toledano called upon women to "seek the power and ability in ourselves to change the dynamic. Cast aside the preconceptions, and look for the opportunities and places to make an impact. And I can tell you firsthand that in the video game industry women are not just welcome, we are necessary and we are equal.” [via K0taku]

Add a comment4 comments
SisterTrinity  Jan. 21, 2013 at 11:40

Right, so did anyone count the contradictions?

Sexism isn't the problem, at least not more than anywhere else, but while it is a problem everywhere, it's not a problem in the games industry, at least not more than anywhere else, at least not if women just 'cast aside' all that sexism stuff and just look at the sky-high limits there are, rather than just imagining all kinds of limitations...which are there, but not more than elsewhere, but not really.

Did I get that straight? Maybe she shouldn't have 'cast aside' her sisters to be a shill for a company looking to cover its reputation while changing nothing about its policies.

leedale30  Jan. 21, 2013 at 13:14

@SisterTrinity sexism is ONLY towards men in the western world now, Gabrielle Toledano should be telling that story.

https://www.youtube.com/watch?v=8bCpfZN1nQc

BetterThanLife  Jan. 21, 2013 at 16:04

@leedale30 You're a **** idiot. I really hope that was a joke.

Sexism is definitely a problem. Just look at the sh*t Jade Raymond has had to deal with from the fap-obsessed berks online. Look t E3. Look at every goddamn f*cking marketing campaign. It's sad. Really really sad.

leedale30  Jan. 21, 2013 at 17:43

@leedale30 You're a **** idiot. I really hope that was a joke.

Sexism is definitely a problem. Just look at the sh*t Jade Raymond has had to deal with from the fap-obsessed berks online. Look t E3. Look at every goddamn f*cking marketing campaign. It's sad. Really really sad.


This was not a joke and I am not an idiot. I suspect you only look at this 'surface pseudo-sexism' and not at the real sexism that is going on in the west right now. Did you even watch the link I posted it is not esoteric BS it's based on facts?

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