Login | Signup

"Pro-Industry Used Games Retailer" To Share 10% Pre-Owned Revenue With Publishers

Matt Gardner
Circle of Life, EKG, EKGaming.com, Pre-owned games, Used games

"Pro-Industry Used Games Retailer" To Share 10% Pre-Owned Revenue With Publishers

Is there a solution to the raging argument over pre-owned sales? Well, EKG certainly seem to think so, with the new US online startup touting itself as the world's first "Pro-Industry used game retailer", announcing that 10% of all of its used game revenue will find its way back to the relevant publishers.

“Publishers are spending record amounts of cash on new game development," said CEO Mike Kennedy. "This increase in dev costs is steering them in directions that don’t necessarily jive with gamers, causing them to take less risks on new and potentially exciting IP’s or game mechanics and sticking with tried and true properties that are more of a guarantee.

"We want to share our used game revenue with them so they can continue investing in new gaming experiences without worrying about the negative effects used games could be having on their operation(s).”

But of what benefit will that be to the gamer? Well, apparently EKG are also "guaranteeing" a mark-up on trade-in credit, and low resell prices achievable thanks to the small overheads from their online marketplace.

"We will offer convenient trade-in(s) of your used games," the site blurb reads. "We will also guarantee you 20-30% more trade-in credit for your used games vs. the corner specialty retailer.  EKG will then resell your used games in our low cost, low overhead online marketplace and share the used game revenue with the publishers promoting a healthy "Circle-of-Life" for the entire gaming industry."

At the time of writing, the site offers $40 trade-in credit for titles such as Call of Duty: Modern Warfare 3, The Witcher 2, Mass Effect 3, and Assassin's Creed: Revelations, and $30 for Kinect Star Wars and Mario Party 9.

Add a comment3 comments
Late  Apr. 24, 2012 at 12:49

Doesn't sound like a viable business model to me.

Buy a used game from a punter whilst guaranteeing to pay more than rivals, add an amount to cover costs and taxes etc., add a bit more to give the investors/partners a profit, and then add another 11% so you can make a completely voluntary donation to some megacorporations - before then trying to sell the game? Good luck with that.

DivideByZero  Apr. 24, 2012 at 13:03

I'm sorry, but this is just stupid.

Does this apply to music?

What about films?

What about the car industry?

Dear games industry, everyone would prefer new games to used ones, so adjust your prices so it is a viable option. We know you CAN do it... just look at the price of games released in Russia.

Zeipher  Apr. 24, 2012 at 14:00

Stupid idea... maybe a few years ago, but with the release of the new consoles and counter-measures, this won't work.


Leave a Trackback from your own site

Email Address:

You don't need an account to comment. Just enter your email address. We'll keep it private.