"Now Is The Time"
Future's James Jarvis spotted a full-page advert in today's Metro, which makes no bones about Sony's console hitting British shores before year's end. We pretty much all figured this was happening anyway, but it's a relief to get official confirmation for European territories (since we usually receive the sharp end of any manufacturing delays). Firm details will likely be confirmed at E3 2013 during Sony's press conference on June 10th. [via MCV]
As far as I'm aware, Sony has also bought advertising space at this year's Champion's League final. Eyes peeled, footy fans.