Because you can't have a console press conference without mentioning entertainment, Sony dedicated a little time to talking telly and music. Not only will the PS4 finally allow for custom in-game soundtracks, but it will also have access to Twitch.TV, which will leverage the in-built spectate functionality. 20 different video service providers will be available at launch, while Sony Entertainment will naturally lock down the musical side of things.
We'll need plenty of bandwidth to use all this stuff, so Sony have forged some strategic partnerships with Orange and Virgin Media in the UK to offer custom gaming packages.
Short and sweet. That's how you do it Microsoft.