"Next-Gen" is now "current-gen" here in the UK. It's official. After seven years of continually upping their game on PS3, Sony made sure to hit the ground running this generation - deploying a sleek black console with powerful hardware and a seriously attractive price tag.
So it's time to sound off: did you buy a PS4 today? Queue up at midnight? Had one pre-ordered? If so, let us know how you're getting on with it!
Matt's come down with an acute case of the probablyjustplayingps4-itis (can't say I blame him really!), but our full review will be ready very soon. Remember to check out all the reviews, articles and video coverage already on-site.
Anyway, here are a few fun things floating around the net today.
It's not often I use the words "inspired advertising" and "The Sun newspaper" in the same sentence, but here's what greeted lascivious buyers expecting Rosie, 22 from Middlesex:
And how's this for a little friendly competition. Aww.
Anyway, have a happy launch day - whether you went to work or totally got pneumonoultramicroscopicsilicovolcanoconiosis overnight. Nasty disease that. I'd suggest at least a long weekend of complete R&R.