All aboard! The next-gen hype train is well and truly rolling, with Sony now raising the stakes thanks to a new television commercial and community 'Greatness Awaits' website. You can hit the latter through the link and watch the former above, which (shock horror!) is actually rather amusing and effective... relatively speaking. At least it's a far cry from the creepy PS3 adverts and utterly detestable PSP TV spots.
The PS4 launches on November 29th in the UK, in case you didn't know.