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PS4: Sony-Published Games Cost Between £54.99 & £59.99 At Suggested Retail Price

Jonathan Lester
PS4 games, Sony, UK retail

PS4: Sony-Published Games Cost Between £54.99 & £59.99 At Suggested Retail Price

UK retailer ShopTo has revealed that Sony's suggested retail pricing for first-party PlayStation 4 games is between £55 and £60. According to their new bulletin, Knack carries a suggested retail price of SRP £54.99, while DriveClub and Killzone: Shadow Fall clock in at a whopping £59.99.

It's interesting to note that Microsoft confirmed a £49.99 first-party SRP earlier this year.

Remember that retailers are free to undercut these suggested price levels in the UK,, so we're seeing PS4 launch titles dink towards or even below £50 at many stockists. Keep your eyes peeled to Dealspwn and the sensational Hot UK Deals community for the latest, basically.

Add a comment9 comments
Breadster  Sep. 27, 2013 at 12:10

What a joke, pretty sure they're still $60 in the US and I can't see a reason for next gen games to cost more anyway.

Quietus  Sep. 27, 2013 at 12:17

Well, they can have whatever suggested retail price they like, and retailers can choose to pay attention to that price or not. What I will say is that the consumer also has a price in mind, and it's called 'sensible'.

I am fairly certain that in the current generation most people have bought games at prices similar to what I've paid - around £30. It may sometimes be a little over for bigger titles, but never over my much. To think that anybody would even consider paying £60 for one game is a joke.

X10  Sep. 27, 2013 at 12:36

I remember wanting to buy Super Aleste on the SNES when it came out and it cost about £44.99-£49.99, so not a lot has changed.

What you have to remember is that the RRP is merely a price-fixing scam and disingenuous marketing ploy between manufacturer/publisher and retailers to say ridiculous things like "30% OFF!" on launch day, that 30% being off the RRP which no-one will likely ever have paid.

Surprisingly, people are so stupid to marketing that they see that kind of price discount and believe they are getting a better deal than if it was the exact same (discounted) price in another shop, but that price was not a reduced amount, just the normal price.

Ah, bless free enterprise....and our education system.

Last edited by X10, Sep. 27, 2013 at 12:37
Quietus  Sep. 27, 2013 at 12:42

Hehe, let's not get started on people falling for marketing - we'll be here all day! However, if anybody is interested, I have two loaves here. They're 99p each, but you can have them both for £2.:D

meeeeeeeeeeeeeeeeeee  Sep. 27, 2013 at 12:44

Pretty sure PS3 & Xbox games have a similar SRP.

X10  Sep. 27, 2013 at 13:05

Quietus, you're right, but then some of the best conversations get started that way ;)

Also, are your loaves made of gold? I'll take the 2 for £2 please m'lord!

Last edited by X10, Sep. 27, 2013 at 13:39
DivideByZero  Sep. 27, 2013 at 13:21

X10, exactly... Some SNES games went for £50 and up and that was years and years ago.

Back then, £50 would have got you 200 Mars Bars from a vending machine. Today, £50 would only get you 71 Mars Bars.

Stuff is generally more expensive. What with quantitative easing and global financial trouble, our money is also worth less.

Triple A++ games also take a lot longer to make now than they did back then. Enhanced graphics, full orchestral soundtrack, Hollywood voice-overs and a generally bigger game will all massively add to the cost of games.

Also, when consoles come out, games always cost more than when the console has been out a while, there are more games for it and things like Classics or Platinum have enabled cheaper games.

We saw the same higher prices when PS3 and 360 were new, but now, new games are a fraction of the price. High forties for every game, now you can often get brand new games for under £30. A sizable percentage drop.

I am not really surprised by Sony's move at this price, however, I am pleasantly surprised by MS for a change.

Give it a year and see what games release at. I bet it will be exactly the same price on both consoles, over very close.

Adster  Sep. 27, 2013 at 14:16

They can set whatever price they want. I'll still wait for them to fall below £20 before buying.

And therein lies a potential problem with (artificial or real) high RRP. Set the price of games too high and more people will wait for the price to fall. As a result the game has low initial sales, is deemed a flop and its price tumbles much faster than it otherwise may have.

stevenjameshyde  Sep. 27, 2013 at 15:45

Biggest downside to this is that, while retailers will inevitably bring prices down, £60 is almost certainly the price you'll be paying for digital downloads. That bold, convenient future looks a long way off

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