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New PSP Aimed At Teenage Market

Felix Kemp
PSP, Sony, Sony Press Conference GamesCom 2011

New PSP Aimed At Teenage Market

Sony announced a value-model PSP at their GamesCom 2011 press conference last month, which will be priced in the sub-£90 territory with value priced games, too. According to Sony, portable gaming has "never been so accessible". But with numerous other PSP models roaming the shelves and the PS Vita on the horizon, we wondered who exactly Sony was marketing this well-priced by admittedly dated device to. Well, teenagers it seems. The horror!

"You will see the audience skew younger," reveals SCEE chief Jim Ryan to MCV, regarding the budget-priced PSP's potential new audience. "At €99/£89 it will make a great Christmas gift. It’s a device to play UMD games. It’s all for the audience. If we are going to take PSP very young – teens and much younger – they are happy to just play the game. If taking wi-fi out is the price to pay, we’re happy to. The €99 price tag is a real barrier that we’ve got under which will help us lift off."

Sony's value priced PSP games had already entered the market before the new PSP price was revealed at GamesCom, and response was strong very early on. Ryan claims the new line of games have proved "very successful across UK, Europe and emerging markets". Sony seem to hope by attracting a new audience to the PSP, they're ensuring those fans will one day migrate to pastures new, like the Vita or PS3. [MCV]

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