Beyond: Two Souls is not what you'd call a balls-out action title, and Quantic Dream are keen not to have it portrayed as such in any fashion. When pitched the idea of having Ellen Page's character hold a gun on the front cover, co-founder and executive producer Guillaume de Fondaumière said that the team "categorically refused”.
"Indeed, there is some action in Beyond," said Fondaumière, talking to Gamespot. "But if we, for instance, put a pack art that's solely featuring action, first of all it's not going to be truthful to what the game is and then, your wife for instance, is not going to feel attracted to this. She'll say 'ok, well that's not unique, it's one of your video games.'
"So yes, we need to be careful and to make sure that whenever we communicate on this game, whenever we market it, that we manage to get across this variety in themes and this uniqueness that the project beholds.
"It's kind of natural for agencies, you know, who are far away from the project, to pitch you different things. 'It's a video game? Okay, it needs to have a gun otherwise it's not even a game.' But our job, with David [Cage], is to make sure that everyone understands what is specific about this game and to make sure that we have the right pack shot, and the right imagery supporting the project, and the right image is being communicated to the public."