"I'm Looking Forward To Making Incredible Games"
Rare has announced that Simon Woodroffe, the designer of Simon The Sorceror and Call Of Cthulhu, will assume the role of Creative Director. Apparently he will be responsible for "all aspects of design," thus placing him at the centre of the Microsoft-owned company's game lineup moving forward.
An industry veteran with over two decades of experience, Woodroffe began his career in games as designer for the classic adventure Simon the Sorcerer before going on to form Headfirst Productions and develop Call of Cthulhu for the original Xbox. Over the following years he worked at several top development studios including Midway Games, Ubisoft and Head of Games Design for Sega West.
Woodroffe believes that Rare will produce some "incredible games" that reflect the studio's "pedigree."
Games are my passion and they are Rare’s passion so this is my dream role. I love working with talented and creative people and there are plenty of them here at Rare. I am looking forward to getting stuck into making incredible games that will be worthy additions to the pedigree of the studio.
In creativity terms, Rare has come under fire over the last couple of years due to their focus on Kinect games. However, many developers (including ex-Rare staffers), believe that they don't receive enough credit for their work designing the Xbox 360 avatar framework. Here's hoping that Woodroffe's appointment, bolstered by previous high-level hirings, will help the UK company reclaim its reputation for innovation.