Sleeps in a bed of his own face
Animal Crossing: New Leaf is wonderful. It's like distilled whimsy for your 3DS, even Nintendo execs are playing it, probably as a form of stress-relief therapy to ignore the fact that they've sold a horrible amount of Wii Us.
But it makes for good promotional videos such as this one. Here we have Nintendo of American president, Reggie Fils-Aime, showing off his virtual crib. It's pretty awesome, aside from the bedsheets with his own face on them. That's just creepy.