...It's Just The Way It Is
Remedy's head of franchise development, Oskari Hakkinen, has suggested that although the company do of course care about the issue of PC piracy, it's not one that the studio will be losing too much sleep over when it comes to the PC release of Alan Wake.
"You can't fight it, really," he said. "It's just the way it is. Of course I hope people go on Steam or get the retail copy. But if they don't, they don't. I'm not going to get a stomach ulcer from it. It's just the way it is."
In Hakkinen's eyes, it would certainly seem that he'd far rather the studio concentrated on giving their paying customers the best experience possible. He's not taking anything away from the argument, though, and acknowledges the difficulties piracy poses to such a relatively small studio as Remedy.
"Of course we care about it," he told Eurogamer. "We spent five years creating this game and went through a lot of blood, sweat and tears. Hopefully people see it's a cult classic. We're a small team of 60 people. But some people are going to pay for it and some people aren't. At the end of the day for us it's about entertaining as many people as possible."
But Hakkinen hopes that even if people do pirate the game and like it, they might find themselves legitimately purchasing Alan Wake content in the future, comparing such a process to the freemium model exhibited by such titles as Tiny Tower.
"Of course we hope people will pay for it, but if they don't, at least enjoy the story," he said. "Maybe they'll get something else in the Alan Wake universe somewhere down the line. You get to pay Tiny Tower for the first 40 minutes and then it asks you, well, you can carry on grinding and building your burgers and selling fries by sending people up and down the lift, or you can pay.
"So they give you something for free and if you enjoy it after your 40 minutes maybe then you start investing in the game. If you want to play a little bit more maybe you just put in a pound and you can play some more.
"It's not the same, but maybe there's something in Alan Wake they enjoy and they didn't realise they were going to enjoy it. They grabbed it because they've just heard, it's okay, but not something they've sought after. They enjoy it and then they grab something else we make." [EG]