Login | Signup

Remedy: 'You Can't Fight' PC Piracy

Matt Gardner
Alan Wake, DRM, PC games, Piracy, Remedy Entertainment

Remedy: 'You Can't Fight' PC Piracy

...It's Just The Way It Is

Remedy's head of franchise development, Oskari Hakkinen, has suggested that although the company do of course care about the issue of PC piracy, it's not one that the studio will be losing too much sleep over when it comes to the PC release of Alan Wake.

"You can't fight it, really," he said. "It's just the way it is. Of course I hope people go on Steam or get the retail copy. But if they don't, they don't. I'm not going to get a stomach ulcer from it. It's just the way it is."

In Hakkinen's eyes, it would certainly seem that he'd far rather the studio concentrated on giving their paying customers the best experience possible. He's not taking anything away from the argument, though, and acknowledges the difficulties piracy poses to such a relatively small studio as Remedy.

"Of course we care about it," he told Eurogamer. "We spent five years creating this game and went through a lot of blood, sweat and tears. Hopefully people see it's a cult classic. We're a small team of 60 people. But some people are going to pay for it and some people aren't. At the end of the day for us it's about entertaining as many people as possible."

But Hakkinen hopes that even if people do pirate the game and like it, they might find themselves legitimately purchasing Alan Wake content in the future, comparing such a process to the freemium model exhibited by such titles as Tiny Tower.

"Of course we hope people will pay for it, but if they don't, at least enjoy the story," he said. "Maybe they'll get something else in the Alan Wake universe somewhere down the line. You get to pay Tiny Tower for the first 40 minutes and then it asks you, well, you can carry on grinding and building your burgers and selling fries by sending people up and down the lift, or you can pay.

"So they give you something for free and if you enjoy it after your 40 minutes maybe then you start investing in the game. If you want to play a little bit more maybe you just put in a pound and you can play some more.

"It's not the same, but maybe there's something in Alan Wake they enjoy and they didn't realise they were going to enjoy it. They grabbed it because they've just heard, it's okay, but not something they've sought after. They enjoy it and then they grab something else we make." [EG]

Add a comment4 comments
Tsung  Feb. 16, 2012 at 15:55

Out later today but no price set on Steam? Seems a little strange..

Oh top tip.. Greenmangaming posted they may offer 33% off this title after it's released. Might be worth checking their site before blindly buying it on Steam. (assuming a price is announced).

DivideByZero  Feb. 16, 2012 at 16:16

If this does finally come to PC, I am unsure if I will buy in after their orginial snub of PC games.

That said, it seems like a good game and so maybe I should support the PC and buy in.

Either way, will NOT be pirating this :)

DivideByZero  Feb. 17, 2012 at 08:58

Ah well, question answered. I bought it last night! :)

Will have a play tonight and see if it was worth the £22.

DivideByZero  Feb. 17, 2012 at 10:15

Damn it!

I checked GMG last night and they were asking £29.99 - which was more than Steam so I just went straight with Steam in the end.

That said... the deal link doesn't work at the moment and someone on the HUKD thread said you dont get the dev com etc... So who knows. Maybe the Steam deal was still OK.

Email Address:

You don't need an account to comment. Just enter your email address. We'll keep it private.