It's no secret that every major company is trying to get their foot into the increasingly lucrative and overhead-free casual market... and according to new intel from TechCrunch, EA may be about to seal a deal of momentous proportions. PopCap, one of the juggernauts of the mobile and browser gaming scene, is reportedly in final-stage acquisition discussions with the mega-publisher - with the sum of $1 Billion US on the table.
This huge outlay will provide EA with a ready-made powerhouse for casual development (supplementing Pogo, who aren't exactly pulling their weight), and if it goes through, they'll be a force to be reckoned with. Or, you know, they'll make PopCap release fifty new DLC packs for Peggle before the year is out.
We've certainly heard that PopCap are involved in merger talks - and we'll keep you posted about whether or not EA are the prospective buyers. [TechCrunch]