A Bloomberg report has emerged suggesting that Microsoft are to wind up hardware production on the Zune line, according to 'a person familiar with the decision' who wished to remain anonymous as the decision was yet to be formally announced.
Microsoft's would-be-answer to the iPod will cease to be, with the company instead looking to concentrate on the Zune software, focusing on pushing it further across multiple platforms such as Xbox LIVE and Windows Phone 7.
Microsoft declined to comment on the report, instead issuing the following statement to Bloomberg by email:
We have nothing to announce about another Zune device -- but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America . We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.
It was suggested by Bloomberg's source that existing versions of the Zune will still be sold, in the short term at least, but there'll be no new models.
Not that we really know anyone who bought one in the first place...