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Report: Microsoft Killing Off Zune Hardware

Matt Gardner
Microsoft, News, Windows Phone 7, Zune

Report: Microsoft Killing Off Zune Hardware

A Bloomberg report has emerged suggesting that Microsoft are to wind up hardware production on the Zune line, according to 'a person familiar with the decision' who wished to remain anonymous as the decision was yet to be formally announced.

Microsoft's would-be-answer to the iPod will cease to be, with the company instead looking to concentrate on the Zune software, focusing on pushing it further across multiple platforms such as Xbox LIVE and Windows Phone 7.

Microsoft declined to comment on the report, instead issuing the following statement to Bloomberg by email:

We have nothing to announce about another Zune device -- but most recently have introduced Zune HD to Canada via the Zune Originals store and remain committed to supporting our devices in North America . We are thrilled by the consumer excitement for Zune across many new platforms, including Windows Phone 7 and Xbox 360. Our long-term strategy focuses on the strength of the entire Zune ecosystem across Microsoft platforms.

It was suggested by Bloomberg's source that existing versions of the Zune will still be sold, in the short term at least, but there'll be no new models.

Not that we really know anyone who bought one in the first place...

Add a comment2 comments
Sam  Mar. 15, 2011 at 16:27

Seems very likely. The current version of XNA (4.0) no longer even supports Zune, so MS has killed software support for it.

Jonathan Lester  Mar. 16, 2011 at 10:11

To be honest, I'd much rather Microsoft kills the Zune brand itself. It acts as a barrier to convenience and user-friendliness wherever it appears, especially on the Xbox 360 where it merrily shields us from our own content with several unnecessary menus and screens.

Also, surely the "Live" branding is much healthier than the "Zune" label. I'm surprised that Microsoft aren't trying to distance themselves from it.


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