Breaking news: MCV reports that the GAME Group will be axing the Gamestation brand, repurposing existing stores as GAME stockists instead . The news broke during a GAME Group conference this morning. We don't yet know whether gamestation.co.uk will continue to operate as an online retailer - or the timeframe as yet - but I daresay that the decision will infuriate some, sadden others and barely register with those who typically buy online.
Gamestation loyalty cards can be converted into GAME reward cards and used in GAME stores (I believe), don't worry.
I'm personally a little worried about what will happen in the few high streets that still have both a GAME and Gamestation in close proximity, but we'll know more over the next few days. It's possible that the overall GAME brand will also be revamped, potentially with a new logo and identity.