Things have not exactly gone to plan for the self-proclaimed challenger to World of Warcraft’s MMO throne, largely thanks to a lack of initial end-game content and elemental rifts invasions taking over under-populated servers, but Rift continues to plough on as an alternative to the Blizzard behemoth thanks to a dedicated fanbase. Zavvi have dropped the price for the initial purchase back down to £15, which is currently a fiver cheaper than the next best offer over at Game. When you consider that there are monthly subscription fees on top of this, the extra saving to you is made more worthwhile. However, you’d be forgiven for skipping this one for now, especially with other alternatives available that are now free to play. Thanks to daelas @ HUKD!