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Rubin: "Games Are Becoming Harder To Make... People Want Better Graphics"

Matt Gardner
Activision, Call Of Duty: Ghosts, FPS games, Industry overspend, Infinity Ward, Mark Rubin, Triple-A

Rubin: "Games Are Becoming Harder To Make... People Want Better Graphics"

Infinity Ward’s Mark Rubin has lamented what he sees to be an uphill struggle for games, saying that games are becoming harder to make because of spiralling expense and a consumer base that demands better and better graphics.

“It’s a scary thing, and I’ll take my Call of Duty hat off for a second here, but games are becoming harder to make and more expensive to make,” Rubin told Game Informer -via VG247]. “And I feel like smaller studios are having trouble. I can’t speak for them, but I would think they are having trouble making big games that hit the big AAA market because they’re harder to do.

“People want better and better graphics, they want more realistic looking art assets, and that comes at a cost and that’s a hard thing to have to deal with.”

Naturally as we move into the next-generation of games consoles, and with companies looking to push the bar higher and higher when it comes to performance on PC, there'll be costs. But economic management is crucially important in today's industry and, as we've seen from the likes of Square Enix, industry overspend is a massive problem. In the triple-A space, sure, people will demand blockbuster entertainment, but Rubin's statement is only really indicative of an industry whose AAA market is shrinking, forcing studios to consider innovations in gameplay rather than wowing audiences with shiny aesthetics.

And that's a good thing.

Also, if you want to save money, Mr. Rubin, might we suggest not spunking millions on mo-capping a dog?

Add a comment4 comments
Quietus  Sep. 23, 2013 at 11:24

While I agree in part, I thing the recent sea of retro games and indie titles would indicate that a fun game will sell well regardless of how it looks. Gameplay first: If it isn't fun, I'm not going to play it, regardless of how it looks. Shiny graphics and great sound are bonuses.

DivideByZero  Sep. 24, 2013 at 12:00

I do sometimes play games just for the graphic.

Being a PC gamer spending a s*** load on graphics cards etc, you want to see your kit work for your money. But yeah, take Crysis 2... really nice graphics but I only play about an hour of it.

The thing is, if you want to make a game that looks realistic, then yeah, you need to make better graphics for it than you did 2 years ago... but that has been true since the start. As technology pushes forward, so should the games, especially if they are trying to look like real life.

imdurc  Sep. 24, 2013 at 15:21

See, I don't care about graphics. A good game is a good game, regardless of how it looks, graphically. Why can't people just play for fun?

DivideByZero  Sep. 24, 2013 at 16:11

And this is where the world gets very small minded about graphics. They think that if someone likes any game for graphics, they can never like a game with anything but the best graphics.

I have loved loads of games with less than perfect graphics, even Super Meat Boy is probably in my top 10 games ever. However, I also enjoy seeing amazing graphics. This is why I game on PC with a rig that costs several Xbox Ones.

Yes, a good game is a good game (and a bad one is a bad one), but if you are making a game and trying to make the graphics look real world... then better graphics is better. Pure and simple.

Not saying games have to try and look real... but so many do, especially FPS games. CoD, BF, Killzone and on and on... If you are trying to look real, then poor graphics detract from that. It's simple. Real life is not 256 color with jagged lines and jerky movement.

"People want better and better graphics" damn straight... we don't want to do the same thing (anything) over and over. It's human nature to want better or we would still be living in caves.

Without this drive for improvement, we would all still be happy playing Call of Duty 1 (or Pong, if you take it way back) and new games would not sell as much.

Last edited by DivideByZero, Sep. 24, 2013 at 16:12


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