Infinity Ward’s Mark Rubin has lamented what he sees to be an uphill struggle for games, saying that games are becoming harder to make because of spiralling expense and a consumer base that demands better and better graphics.
“It’s a scary thing, and I’ll take my Call of Duty hat off for a second here, but games are becoming harder to make and more expensive to make,” Rubin told Game Informer -via VG247]. “And I feel like smaller studios are having trouble. I can’t speak for them, but I would think they are having trouble making big games that hit the big AAA market because they’re harder to do.
“People want better and better graphics, they want more realistic looking art assets, and that comes at a cost and that’s a hard thing to have to deal with.”
Naturally as we move into the next-generation of games consoles, and with companies looking to push the bar higher and higher when it comes to performance on PC, there'll be costs. But economic management is crucially important in today's industry and, as we've seen from the likes of Square Enix, industry overspend is a massive problem. In the triple-A space, sure, people will demand blockbuster entertainment, but Rubin's statement is only really indicative of an industry whose AAA market is shrinking, forcing studios to consider innovations in gameplay rather than wowing audiences with shiny aesthetics.
And that's a good thing.
Also, if you want to save money, Mr. Rubin, might we suggest not spunking millions on mo-capping a dog?