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Rubin Suggests THQ Could Have Survived In A "Near Future" Fuelled By "Digital Distribution And Alternate Business Models"

Author:
Matt Gardner
Category:
News
Tags:
Bankruptcy, Digital Distribution, Jason Rubin, THQ

Rubin Suggests THQ Could Have Survived In A "Near Future" Fuelled By "Digital Distribution And Alternate Business Models"

You have to feel for Jason Rubin and the rest of THQ, which was dismantled and sold off in parts to the highest bidders last week. With the remaining tidbits from the now-defunct publisher's back-catalogue to be sold off in the next few weeks, Rubin took a moment to reflect on the situation, suggesting that had THQ been able to survive for another couple of years, a complete shift towards digital distribution and variable business models might have saved it.

“I believe that in the near future, digital distribution and alternate business models will bring a greater percentage of dollars spent on games back to the publisher/developer," he told Game Informer.

“Based on that change, in a few years, a THQ would be able to survive, and larger publishers will be even more profitable. But the next few years of transition are going to be incredibly challenging for all triple-A game companies.

“Clearlake was to provide the capital to bridge THQ to that eventuality. Time will tell if I am right, but unfortunately I will not be able to prove the idea with THQ.”

You can check out Jon's excellent commentary piece for a rundown of last week's events, and Brendan highlighted seven of his favourite games from this generation over the weekend.

 

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