We noted that it was a little strange to see Activision at the PS4 event a week ago, given that usually it's Microsoft who've been the beneficiary of their timed exclusives (certainly for Call of Duty) in the past. But times are changing and just as the PS4 will be getting some exclusive additional content for Destiny, it looks as if EA might be jumping into bed with Microsoft, and announcing their partnership at the rumoured Microsoft presser coming in April.
Two of CVG's sources, both of whom have wished to remain anonymous, have apparently indicted that "EA has secured a partnership with the Xbox firm", designed around a "a key exclusivity agreement".
Hilariously, though, neither of the two sources work for EA nor Microsoft, so we'll be taking this one with a fat pinch of salt.
As CVG's sources speculated, it's highly unlikely that any deal will take the form of full exclusivity for the likes of next-gen's Battlefield or FIFA titles, if true, but rather hints towards the possibility of timed exclusives and DLC.
EA's CFO Blake Jorgensen explained why the company did not appear at the PlayStation 4 press conference at the Morgan Stanley Technology, Media, and Telecom Conference yesterday.
"It was more about timing of our own slate as well as trying to maintain a good balance of power with all the parties out there and choosing when to unveil certain pieces of software.
"I'd say, between now and E3, you are going to see a lot of stuff, and we are going to chose with our marketing teams when to announce."
He also stated that EA are absolutely behind the PS4 in spite of their absence from the show on the 20th.
"At the end of the day we are very excited about Sony's platform. We feel there's a huge opportunity there. The technical power on the platform is going to allow us to do a substantial amount of things that have never been done before.
"I have seen the new Battlefield, and it is just stunning. It is just amazing what the imagination of the game developers [at DICE] are allowed to do with that much power."
Microsoft are rumoured to be preparing for a next-gen announcement of their own on April 26th, after being blindsided by Sony's PS4 reveal on Feb. 20th.