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RUMOUR: Xbox LIVE Subscribers...Prepare To Be Further Monetised!

Matt Gardner
Cash, Dosh, Microsoft, Monetisation, Rhino, Shrapnel, Wedge, Wonga, Xbox 360, Xbox Live

RUMOUR: Xbox LIVE Subscribers...Prepare To Be Further Monetised!

There's nothing quite as stark as business-speak is there? While you Xbox LIVE subscribers are going about your daily lives, frittering away the hours of daylight in joyous pursuits, somewhere, under intense beams of halogen strip lighting, men in suits are coming up with ways to further monetise you.

According to an updated CV profile from Microsoft employee, Praveen Rutnam, the Big 'M' will be looking to deploy a "strategy to further monetize Xbox LIVE subscriber base that will be implemented for holiday 2012".

Now, before you all reach for the big, red, panic buttons, it's important to note that we don't know what this strategy entails. Could it be the move from Microsoft Points to real currency? Maybe. Is the Platinum Membership finally seeing the light of day? Will this see consoles bound to Xbox LIVE accounts? Are Microsoft about to implement their own Online Pass...and, if so, will it be console-wide?

We don't know. We'll just have to wait until the monetisation starts...or, you know, Microsoft tell us. [via Joystiq]

Add a comment9 comments
hurrakan  Apr. 16, 2012 at 17:10


I cancelled my Xbox Live Gold subscription in February 2012 for the first time in 8 years.

I don't want to pay to be spammed with adverts. And the Xbox 360 is too old now - the games aren't good enough any more.

They wont be ripping me off, I mean "monetising" me, any more!

They should get rid of the annual fee, for a start. What does it pay for? Nothing.

Last edited by hurrakan, Apr. 16, 2012 at 17:11
phil16  Apr. 16, 2012 at 17:26

I had a live subscription for a year and never renewed it. Why - I hardly used it and when I did I couldn't see it providing anything over gaming online on a PC for free. Its the same sort of idea as DLC - Its all about squeezing extra pennys from gamers and I'm not paying!

B3tanTyronne  Apr. 16, 2012 at 17:56

For this first time since I picked up the 360, I have not renewed my gold account as I simply do not use the 360 enough to warrant it and truth be told I am seriously thinking of trading the lot in.

GameOver  Apr. 16, 2012 at 18:10

We cancelled our 3x xbox live subscriptions and went back to PC gaming in this house, increasing revenue is all it is about to be fair their overheads must be hugh and they have to pay for these large data centres some how but not my problem so meh.

Most businesses are trying to get richer and screw over their user base until they break, enough is enough and that day has dawned!


StolenDiagram  Apr. 16, 2012 at 18:43

Microsoft should be creating the platinum level membership account to offer the equivalent of what PSN+ does and do away with premium online access.

Xbox is the only gaming brand to have a subscription for gaming, and it's counter to the whole point of a gaming system, especially with the recent introduction of advertising, which at the very least should be paying for users' gaming.

I can game with my friends on both my PC and my PS3 - why do I need to maintain a paid subscription to Xbox live?

Korma  Apr. 16, 2012 at 18:49

Aha, this must be the 'genius' behind the latest Xbox Rewards Gold Rush promotion:

Thanks for entering the Xbox LIVE Rewards Rush for Gold Sweepstakes! You're in the running to win some incredible prizes, like 10,000 Microsoft Points (ARV $125 USD), a Limited Edition Kinect Star Wars Bundle (ARV $449.99 USD), and much more!

Remember, you can increase your chances of winning by purchasing Xbox LIVE Gold memberships. There are TONS of ways to earn sweepstakes entries and increase your chances of winning! Just take a look below to see for yourself. Then, click the Go Gold button to get started!

The 'TONS' of ways are:
Buy a 1 month gold subscription = 1 extra entry
Buy a 3 month gold subscription = 3 extra entries
Buy a 12 month gold subscription = 12 extra entries
Buy a 12 month family gold subscription = 16 extra entries
Set your account to auto-renew = 5 extra entries

Monetisation a go-go!!

I'm very insulted by how stupid they seem to think I am, but sadly there are more than enough gullible consumers to make it worth their while milking, sorry monetising, people for everything they can get.

edwin29  Apr. 16, 2012 at 19:05

Microsoft reek of greed. Take that advert on tv, the one where the woman is happy with her old laptop so they break in to her home and force her to buy a new one!

I'm currently trying to remove Paypal from my payment methods on the Xbox Live dashboard before my account auto-renews but everytime I try to remove it I get an error message. Everything else works fine on the dashboard,they just don't want me take away the funds! Going to contact them to complain.

socialjeebus  Apr. 17, 2012 at 04:30

Got to agree with StolenDiagram here on PSN+. Own both Xbox 360 and PS3 (though only bought my PS3 last year).

Subscribed to Xbox Live Gold for 2 or 3 years continuously but just a few weeks ago let my subscription expire.

To put it into perspective, for 4 quid a month (or less!) on PSN+, I might not get the greatest service (updates and even many titles are either slow or don't appear at all) but I don't feel cheated in the same way with Xbox Live. The free games more than compensate me for the 4 quid a month (just in the past few months Trine 2, The Simpsons Arcade, NFS Shift 2, Far Cry 2, Shank 2) which would have cost more buying them pre-owned than what my PSN+ membership costs. Granted home is a big-rip off and many of the retail games are priced crazily (I'm looking at 50 quid for new EA games on there) but at least I'm getting something for my cash beyond online gaming which as others have pointed out is free on PC (and generally has less dickheads playing).

hurrakan  Apr. 17, 2012 at 11:09

I'm currently trying to remove Paypal from my payment methods on the Xbox Live dashboard before my account auto-renews but everytime I try to remove it I get an error message.

I set my Gold account to NOT auto-renew, but when I try to remove my credit card it wont let me because it says that it's used for "services that auto-renew"... ARGH!

Microsoft are lying thieves, or just utterly incompetent.

There are rumours that a max exodus from Xbox Live has been going on for some time, and the comments posted here confirm that. But Microsoft are blinded by the misleading casual/family market.

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