According to one of the biggest rumours of this year, Microsoft are set to pip Sony to the post by releasing the Xbox One on November 8th - a week before the PlayStation 4 launches Stateside.
The operative word here being "rumours." Since we're not discussing essential Fleetwood Mac albums, treat this story with an entire industrial vat of salt...
Kotaku, as they so often do, have lit the flames under this one. Apparently they received an internal retailer email from Walmart's marketing firm via an anonymous tipster, which clearly marks a November 8th midnight launch for Microsoft's entertainment system. You can view it here.
So, look, this could well be a pile of old cobblers. A hoax. A malicious piece of trolling. To be honest, that may be where the smart money is.
Or perhaps Microsoft may be set to pull off a spectacular manoeuvre. More as we hear it.