Funcom Launching "Several Initiatives To Acquire More Players"
Funcom's quarterly financial report makes for slightly uncomfortable reading (though admittedly more comfortable than most since they've thoughtfully provided Powerpoint slides rather than text dumps).
According to their latest figures, newly-released MMO The Secret World only managed to shift 200,000 copies since its July launch, a much lower figure than they originally predicted. Apparently a "mixed" critical reaction was partly to blame, though Carl awarded the innovative and mature game an 8/10 in our five-part The Secret World review. The inescapable shadow of WoW, not to mention its upcoming Mists Of Pandaria expansion, also looms large.
Going forward, Funcom plans to launch "several initiatives to acquire more players," and shift their focus towards smaller "systems driven" games. Their recent partnership with LEGO will likely kick off a newly streamlined approach towards titles that "require less time and development cost to bring to market." Perhaps it will be some time before they embark on another fully-fledged MMO, but for now, we're looking forward to see how they plan to support The Secret World's player base.