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SEGA Posts Annual Profit, Iron Man 2 Sales To Thank

Felix Kemp
Games news, Iron Man 2, Sega, Sonic Colours

SEGA Posts Annual Profit, Iron Man 2 Sales To Thank

Japanese publisher SEGA has announced unexpectedly high profits, championing the likes of Iron Man 2 and Sonic Colours for boosting their annual revenue despite "stagnant personal consumption", a "generally weak demand" for videogames and the tragedy of Japan's recent earthquake and tsunami disaster. It's all looking very bright for SEGA, who also announced a new Aliens title last night.

Europe was SEGA's best market the last year, above both Japan and America, with the publisher reporting "adverse marketing conditions" in the latter. The strong performance of a number of games from the company's roster blew away analyst expectations, with Iron Man 2 - despite being critically panned - shifting over 1.54 million copies; Sonic Colours performed even better, netting 2.18 million copies - and performing slightly better in the review stakes, too.

The likes of Vanquish and Total War also achieved respectable figures, 830, 000 and 600, 000 respectively, whereas Phantasy Star Portable 2 Infinity managed to shift 370, 000 copies. SEGA, as you might expect, is pretty chuffed with all this. While I'm glad to see a publisher I love doing well, I can't help but wonder how over a million people decided picking up Iron Man 2 was a well-reasoned decision? Even the film was awful. [Eurogamer]

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